Design de embalagens: nova proposta ecológica para a linha Lumina, da Natura

Nenhuma Miniatura disponível

Data

2023-02-14

Título da Revista

ISSN da Revista

Título de Volume

Editor

Universidade Federal de Goiás

Resumo

In the current context of packaging production, it is increasingly noticeable by companies the need to adopt measures that are innovative and ecologically aware of the impact generated in the manufacturing process of their products and how the use and disposal by the consumer occurs, aiming to reduce the generation waste and have a sustainable use of natural resources. Thus, this work proposes to create the design of a new packaging and labeling format for the Lumina hair product line, by Natura, suitable for shampoos and conditioners in the solid version, aiming at reducing environmental impacts. As results obtained, there is a packaging and labeling with an extended life cycle and with the choice of more ecologically correct materials, defined through a process that incorporates tools to create sustainable design projects with a more traditional methodology of packaging development.

Descrição

Palavras-chave

Design de embalagens, Sustentabilidade, Natura, Packaging design, Sustainability, Natura

Citação

PEREIRA, Amanda Assis; RODRIGUES, Júlia Giffron; FAXO, Luan dos Santos; RAMOS, Wanderson Luiz Francisco. Design de embalagens: nova proposta ecológica para a linha Lumina, da Natura. 2023. 119 f. Trabalho de Conclusão de Curso (Bacharelado em Design Gráfico) - Faculdade de Artes Visuais, Universidade Federal de Goiás, Goiânia, 2023.