Códigos de resistência: um e-book interativo sobre moda, identidade e empoderamento feminino nas subculturas contemporâneas

Abstract

This study addresses the relationship between fashion, identity, and female empowerment in contemporary alternative subcultures, highlighting the historical invisibility of female participation in these movements and the challenges imposed by visual standardization in digital editorial design. Based on this, an interactive e-book was developed that explores experimental graphic solutions, integrating multimedia resources and visual elements that directly dialogue with the aesthetic codes of each analyzed subculture, seeking to break with the paradigms of traditional graphic functionalism and flat design, proposing alternatives that value visual plurality and female protagonism. The research is grounded in a bibliographic review on subcultures, post-subcultures in the digital era, and the trajectory of editorial design, from functionalist modernism to postmodern experimental languages. Five subcultures were analyzed: Gothic, Clubbing, Y2K Revival, Cottage Core, and Mandrake, through visual research on platforms such as Instagram, TikTok, Pinterest, and Tumblr, identifying their visual, symbolic, and cultural codes. The development of the e-book involved creating a hierarchical grid, selecting experimental typographies, defining specific chromatic palettes, and producing illustrations and digital collages that reflect the identity of each movement, with the purpose of demonstrating that editorial design can act as a field of symbolic resistance and identity expression, offering immersive reading experiences that authentically represent the aesthetic diversity of contemporary subcultures.