Responsabilidade ambiental: o papel da comunicação institucional na consolidação de alternativas que visam a sustentabilidade
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Data
2008
Autores
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Editor
Universidade Federal de Goiás
Resumo
The main objective of this work is to establish a connection between the institutional
communication, practical that it aims at the construction and maintenance of a positive
image and identity of an institution, and the ambient responsibility that corporation
practices aiming at the sustainability, term in emergency in the enterprise politics. For
this, had been made analyses of theoretical referential and bibliographical research on
workmanships of authors that approach this subject untiringly. It will be presented a
historical briefing on the environment, the ambient problems that the planet faces, the
definition of the term ambient sustainability and its importance for the future. The
institutional communication will be defined, according the studied authors, and will be
related to the environment theme and to the sustainability. In the end of this study, we
will use as a positive example the case of Petrobras, a petroliferous company that uses
its institutional communication related to the development and spreading of its ambient
practical.
Descrição
Palavras-chave
Comunicação institucional, Meio ambiente, Responsabilidade ambiental, Desenvolvimento sustentável., Sustainability, Institutional communication, Environment, Ambient responsibility
Citação
TAVARES, Sabrina Cunha. Responsabilidade ambiental: o papel da comunicação institucional na consolidação de alternativas que visam a sustentabilidade. 2008. 45 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.