Inovação no mercado de produtos pet care: revisão da literatura sobre o uso da nanotecnologia em produtos veterinários

Abstract

The veterinary pharmaceutical market has developed in recent years and nanotechnology has been used to optimize and increase the quality of these products. Despite being very promising, it is relevant to understand the perception of consumers about these products. In addition to identifying what benefits nanotechnology can cause when used to develop pet items. The objective of this work was to describe the innovation in the cosmetic segment of products for veterinary care containing nanotechnology, evaluating the perception of caregivers about this market trend. The methodology used was the bibliographic review, through an advanced search in online libraries. The results showed that consumers are willing to invest in products with higher quality and obvious benefits, even at a higher cost. However, the literature review showed a scarcity of published texts on the subject, which shows the little exploration of the sector. In short, it is concluded that the market has much to be explored and developed, it is necessary to invest time and research to produce veterinary articles that meet the requirements of tutors.