Unique comunicação: empreendedorismo em Relações Públicas

Abstract

Abstract: The present work aims to present a proposal of entrepreneurship in public relations, Unique Communication; as well as trying to: create a theoretical foundation based on guidelines such as entrepreneurship, strategic planning and integrated communication. In this same perspective, this project also aims to understand the scenarios and environments in which Unique Comunicação is located, as well to elaborate a business plan and develop a communication planning. Having gone through such steps, customer prospecting is carried out, so that eventually the communication advisory activities are feasible. Thus, at the end of this work, Unique Comunicação will be able to be launched and positioned in the Goiás market.