A comunicação das organizações: planejamento e gestão pela lente da cultura e da complexidade

Abstract

Organizations are complex living systems. Each institution establishes its world of meanings through what it says, what it is, what she wants and how to select their priorities. They show, through their culture, as you can see your past and how they wish to build their future. In this world of meanings, the strategic management of the communication require the obtaining of information and its transformation into knowledge in the context of the culture of the Organization, which is singular. You need to plan and manage the communication from a multidimensional approach, with a view to the setting in which they live, institutions increasingly fast, with the broad dissemination of information through new technological resources. This planning should note that organizations are created by complex interactions, both endogenous (in themselves) and exogenous (the environment). The question here is how to plan and manage the communication in this context. If you have not, in this article, prompt response and finished, nor if point rules. The route undertaken was to put himself on the issue with a multidimensional approach and plural.