Aspectos metodológicos da pesquisa empírica em comunicação organizacional e relações públicas: uma análise das assessorias de comunicação em Goiás-Brasil
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Data
2010
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Resumo
The paper proposal is to present and discuss methodological aspects of empirical research in organizational
communication and public relations. It is important for consolidation of a theoretical corpus in communication
field, especially the effective integration in post graduate programs. In addition, it’s important the creation of research
lines discussing the object of study in organizational communication and public relations. Analyze the methodological
aspects of research that is produced is one step to consolidate the theoretical corpus of the area. The tradition
of research in this field reveals an important contribution of empirical research in the consolidation of this field.
The state of art shows some weakness of the field, as the research does not always bring the proper methodological
explanation which hinders the advancement and consolidation of the area. In this sense, we take the methodological model proposed by Vassalo Lopes, as a model of reconstruction and interpretation of empirical research to analyze
a survey regarding the organizational communication in the state of Goiás.
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Assessorias de comunicação, Reconstrução da pesquisa empírica em comunicação, Organizações sociais, Organizational communication, Methodologic aspect, Social organizations
Citação
TUZZO, Simone Antoniaci; MAINIERI, Tiago. Aspectos metodológicos da pesquisa empírica em comunicação organizacional e relações públicas: uma análise das assessorias de comunicação em Goiás-Brasil. Revista Educação, Guarulhos, v. 5, n. 1, p. 14-26, 2010.