Design de sinalização para o Zoológico de Goiânia: um projeto orientado pela experiência do usuário e integração ao ambiente

Abstract

Given the importance of valuing zoos as institutions for conservation and environmental education, visual communication plays a fundamental role in mediating the relationship between the public and the environment, influencing how visitors perceive, understand, and navigate the space. In this context, this undergraduate thesis explores the role of graphic and environmental design as a proposer of innovative solutions to communication and wayfinding challenges in spatial environments. The methodological approach, based on the principles proposed by Joan Costa (1989), Chris Calori (2007), and Douglas D'Agostini (2017), integrates informational clarity and visual coherence with the identity of the spaces and the institution, enhancing the visitor experience. As a result, the research presents a signage system for the Goiânia Zoo - accessible, immersive, and integrated into its surroundings - aimed at improving visitor interaction and contributing to the appreciation of the space, along with a signage manual that compiles the system developed throughout the project, its usage guidelines, and maintenance instructions.