The word of mouth communication and management services

Página do item simplificado
dc.creatorBraga, Claudomilson Fernandes
dc.creatorNascimento, Adriane Geralda do
dc.creatorPereira, Luciano Alves
dc.date.accessioned2022-06-03T13:01:41Z
dc.date.available2022-06-03T13:01:41Z
dc.date.issued2011-04
dc.description.abstractCommunication by word of mouth (WOM) has been considered as a fundamental approach to managing the relationships that different stakeholders used to interact with the organization. The same is seen as non-burdensome for business and a source of information considered safe for customers. Thus, the main objective of this paper is to show how customer satisfaction affects the communication process. This study was conducted by applying a quantitative survey in a large hotel in the region of Goiania. The results indicate the widespread of this communication, having in view the excellent quality of services provided by an organization.pt_BR
dc.identifier.citationBRAGA, Claudomilson Fernandes; NASCIMENTO, Adriane Geralda do; PEREIRA, Luciano Alves. The word of mouth communication and management services. African Journal of Marketing Management, [Nigeria], v. 3, n. 4, p. 89-93, Apr. 2011.pt_BR
dc.identifier.doihttps://doi.org/10.5897/AJMM.9000080
dc.identifier.issn2141-2421
dc.identifier.urihttp://repositorio.bc.ufg.br/handle/ri/20820
dc.language.isoengpt_BR
dc.publisher.countryOutrospt_BR
dc.publisher.departmentFaculdade de Informação e Comunicação - FIC (RG)pt_BR
dc.rightsAcesso Abertopt_BR
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectWord of mouth communicationpt_BR
dc.subjectSatisfactionpt_BR
dc.subjectServicespt_BR
dc.titleThe word of mouth communication and management servicespt_BR
dc.typeArtigopt_BR

Arquivos

Pacote Original
Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
Artigo - Claudomilson Fernandes Braga - 2011.pdf
Tamanho:
62.04 KB
Formato:
Adobe Portable Document Format
Descrição:
Baixar
Licença do Pacote
Agora exibindo 1 - 1 de 1
Nenhuma Miniatura disponível
Nome:
license.txt
Tamanho:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Baixar

Coleções

FIC - Artigos publicados em periódicos