Avaliação de empresas farmacoquímicas: um estudo de caso goiano sobre percepção de valor
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Data
2015-08
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Resumo
A value-based management, which is a tool of modern
management, using companies’ valuation assumptions, has aimed to optimize
the value of the entity. The pharmacological activity currently contributes to the
leverage of GDP in Goiás presenting itself as the ideal object concerning value,
to manage it is crucial in order to make the best business decisions. Companies
that create value above the average of its competitors offer competitive
advantage, what should reflect the ability of managers to make choices The
quality of decisions, both in terms of investments, as well as of financing,
guarantee the perpetuity and progress of the company to maximize its value to
the owners. Thus, this research aimed to analyze the knowledge of managers
regarding the assessment of value-based companies, the perception of value as
well as their drivers. In order to achieve this goal, we used the methodology of
the case study, using a questionnaire and interviews, with the aim of identifying
some key points concerning the analysisof the perception of value. As a result,
it was found that managers generally have a misconception about value.
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Palavras-chave
Gestão baseada em valor, Empresas farmocoquímicas, Valor, Avaliação de empresas, Value-based management, Pharmacochemical companies, Value, Valuation of companies
Citação
ELIAS, Cíntia Oliveira; CUNHA, Moisés Ferreira da. Avaliação de empresas farmacoquímicas: um estudo de caso goiano sobre percepção de valor. Revista de Administração da UEG, Anápolis, v. 6, n. 2, p. 60-71, 2015.