Relações públicas e terceiro setor: o caso do abrigo dos idosos são Vicente de Paulo

Abstract

This work consists of a Planning Public Relations prepared for the Elderly Shelter São Vicente de Paulo under the diagnosis of threats and opportunities, strengths and weaknesses analysis of the communication needs of the organization. The Shelter of the Elderly St. Vincent de Paul is an organization that seeks to provide better living conditions for the elderly who have no family or, in other cases, are sent there by their families and by the city. The objective of this project is to consolidate the corporate image of the shelter, seeking to expand its visibility for the company and its stakeholders. To that end, we elaborated actions ranging from restructuring practices internal communication to the disclosure of the work performed in accordance to the general public. Therefore, from effective communication, designed and executed through the actions of PR, it is possible to achieve the objectives set forth herein.