Liderança de opinião e moda na internet: estudo de caso da blogueira Camila Coelho

Abstract

Leadership opinion on the Internet: how it develops in the fashion world? As far as the influence of bloggers interfere in the decision to purchase the final consumer? Answers are to be sought in this study, which will develop the case study of one of the most famous bloggers that environment in Brazil and the U.S.: Camila Coelho's blog "Super Vaidosa". There is no denying the presence of fashion bloggers as opinion leaders and influencers in the purchase of your readers and followers, however, being a relatively new and very current reality, still leaves questions on professional communication regarding the best way to enjoy this market niche, the present study seeks to dialogue on these issues with the authors who have, somehow, these concerns.The formation of personal brand of bloggers already established is a new process and has been very efficient, considering that today's professionals in any field have the need to create and manage your personal brand. Analysis of Web PR and focus group will be conducted this study will seek to point out the main points of communication tools and strategies used by the blogger to be studied.