Impactos da pandemia no mercado de trabalho da dança de salão em Goiânia-GO

Abstract

This study proposes to analyze the impacts caused by the covid-19 pandemic on ballroom dancing schools in the city of Goiânia, with reference to a case study with 4 schools in the capital of Goiás, investigating what the job market was like before, during and after the pandemic, in addition to assessing whether the experience with such a challenging time brought entrepreneurs and the market some kind of innovation. For this, a theoretical research was carried out on the ballroom dancing market in times that preceded the pandemic and a questionnaire was applied for the selected professionals to answer questions that covered all the research objectives mentioned above. In analyzing the data, it was possible to see that the pandemic brought serious problems to these entrepreneurs, such as: dismissal of employees and collaborators, stoppage of activities, spending of their savings, debt and even closing of schools. During the pandemic, we saw that there were different strategies to try to minimize these problems and try to maintain a source of income, so each one had to look for different ways to achieve this goal. In the post-pandemic moment, it was perceived that there were different challenges for each context, such as: customer loyalty, total change in the work format, opening a new school and dealing with debts incurred during the crisis. Another important point perceived is that it was considered an innovation for ballroom dancing professionals and for the market as a whole, the familiarization of people with technologies, thus leading to the emergence of new possibilities for training studies and exchange of knowledge among professionals from all over the country.