As mídias sociais como influenciadoras no consumo de moda

Abstract

The present study aims to identify and understand the best way possible the behavior of fashion consumers, seeking ultimately to understand how these consumers when related to social media react to such vehicles, and the fashion blogs are the key point for our analysis . In this regard we also seek to further understand the phenomenon of bringing people to the world of fashion, no longer something belonging to an elite, mainly happening because of these media, approaching the trendsetter to the ordinary consumer. For this research, the method we used as a form of analysis is the Content Analysis developed by Laurence Bardin, making possible to identify and demonstrate how these communication aspects of these opinion leaders are essential for this approach to the fashion consumer.