Gestão da qualidade na formalização de propriedades rurais: um estudo de caso sobre a transição organizacional de pessoa física para jurídica

Abstract

The Brazilian agribusiness sector has experienced significant growth and increased competitiveness in recent decades, demanding the modernization and professionalization of rural properties. Among the challenges faced by the sector, the need for organizational transition of farms from individual (natural person) to legal entity status stands out, a process that entails profound changes in administrative, accounting, and operational structures. This article aims to analyze how the application of quality management tools can contribute to na effective, organized, and regulation- and market-aligned transition in this context. The study was conducted using action research with a qualitative and applied approach, involving the practical analysis of the transition process in three farms belonging to the same economic group in the state of Goiás. The methodology included document analysis, observation of strategic meetings, and the articulated use of tools such as brainstorming, Ishikawa diagram, risk matrix, SWOT analysis, 5W2H, schedules, and the RACI matrix. The focus was on structuring the process stages, identifying risks and challenges, and defining responsibilities and deadlines for the implementation of activities. The results obtained showed that the integrated use of quality tools provided greater clarity in defining the phases of the transition, facilitating situational diagnosis, risk anticipation, detailing of responsibilities, and systematic progress monitoring. The development of a practical framework—composed of schedule, 5W2H, and RACI matrix—proved effective not only for the studied context but also for replication in other rural operations. The article also presents a flowchart with the main phases and decisions involved in the process, serving as a visual reference for sector managers. It is concluded that the structured application of these tools enhances efficiency, governance, and the sustainability of farm formalization, highlighting the importance of collaborative planning and a focus on continuous improvement in Brazilian agribusiness.