Design e valorização cultural: embalagens comemorativas de festividades brasileiras

Abstract

A people's cultural identity manifests itself in various ways, such as in language, traditions, customs, and artistic expressions, being of paramount importance for the preservation of history, values, and the sense of belonging among the citizens of the same nation. In a country as vast as Brazil, this identity is marked by diversity, often resulting in cultural misunderstanding between different regions. Therefore, this work proposes the creation of a packaging collection for the Dengo Chocolates brand that seeks to highlight a cultural expression from each of the five Brazilian regions. As a result, five packages were developed focusing on the exaltation of Brazilian cultural identity and regional appreciation through design and the collectible nature of the pieces, seeking a greater emotional connection with the consumer and sensitizing the public to the proposed theme.