A ilustração crítica e a luta antimanicomial: um estudo sobre a função social do design gráfico

Abstract

This research aimed to understand, from the field of social design, how illustration can be used as a critical tool in the fight against asylums. The methodology emphasized the quantitative and qualitative aspects, based on bibliographic, exploratory and descriptive research methods. Through this structure, it was possible to study and understand the fight against asylums, based on the thoughts of Michel Foucault, who sees asylums as a tool that marginalizes, segregates and isolates people who are judged as outside the standards of “normality”. To conclude, the investigation used the fundamentals of graphic design, where critical illustration was the main core for materializing the message. The theme adopted for the awareness campaign was: “Isolation is not treatment”. Thus, the visual proposal demonstrated how graphic design can be a communication tool capable of promoting reflection through discourses aimed at various social causes.