Políticas públicas de promoção do turismo: uma análise acerca dos parques urbanos de Goiânia (Goiás/GO, Brasil)

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2013-07

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Nowadays, urban parks are highly valued spaces in the big cities, and due to the distinctive character that they set in the urban landscape, it was noticed that these green areas are often designated as tourist attractions. Considering that Goiânia fits in this conjuncture, the present study analyzed the main public policies to promote tourism, implemented at the federal, state and local level, as well as their repercussion on urban parks in Goiânia – GO, Brazil, in order to verify the effectiveness and efficiency of the aforementioned plans and projects, and provide subsidies to improve the tourists services when they are visiting the parks of Goiânia. In the operationalization of this paper, at first, it was accomplished a theoretical and conceptual review about the issues of relevance to this work. Then, it was conducted a field research in two parks of the city – one of them was in a high class neighborhood (Parque Flamboyant) and another in a peripheral region (Parque da Lagoa) – it was made an observation, photographic records and application of questionnaires. It was also consulted government in order to have more information and interviews with technicians responsible for the parks. From the data obtained, it was found that many of the projects elaborated by the government did not become effective so their reflexes in urban parks of Goiânia are still incipient. Although there is potential, as well as recognition of tourist attractiveness by most users of the parks studied, it is still necessary several measures to promote and enable the consolidation of tourism.

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Parques urbanos, Urban parks, Potencial turístico, Goiânia, Touristic potential

Citação

STREGLIO, Carolina Ferreira da Costa; OLIVEIRA, Ivanilton José de. Políticas públicas de promoção do turismo: uma análise acerca dos parques urbanos de Goiânia (Goiás/GO, Brasil). Turismo e Sociedade, Curitiba, v. 6, n. 3, p. 626-644, jul. 2013.