Semiótica e imaginário no discurso do folder

Abstract

Considering that many of the current point communication strategies in terms of perception and human interaction with the environment, not always clear connotations of involvement and development with nature, this communication is to study what values are exploited in advertising for the sale of properties in large cities. Take as the body of the folder that presents the launch of condominium Ecovillaggio in Goiania, and analyzes its syncretic text, ie, the interaction of verbal language with the visual, with the procedures of the methodology of semiotics A. J. Greimas, to search modalization speech and anthropology of the imaginary G. Durand, to interpret the test results.