Envelhecimento feminino, consumo e protagonismo. É a (voz da) vovozinha!
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2014-12
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Este artículo trata de las representaciones del envejecimiento feme nino en el audiovisual brasileño contemporáneo, a partir de la serie de televisión É a vovozinha! [Es la abuelita!]. La elección de esta producción se justifica por el hecho de que – en una mezcla de ficción y realidad – crea una especie de re presentación que en vez de dar una voz o hablar sobre el otro, permite que este otro, la mujer anciana, hable de sí misma, de su vida y su relación con aspectos importantes de la vida, como el consumo y el protagonismo.
This article discusses feminine aging representation in Brazilian audiovisual productions, taking as example the TV series É a vovozinha! [It is granny!]. The choice of this TV series was due to the fact that it mixes reality and fiction and creates another kind of representation instead of giving voice or talk about the other, providing that this other, older women, talk about themselves, their lives, and their relations with important aspects of life, such as consumption and self expression.
This article discusses feminine aging representation in Brazilian audiovisual productions, taking as example the TV series É a vovozinha! [It is granny!]. The choice of this TV series was due to the fact that it mixes reality and fiction and creates another kind of representation instead of giving voice or talk about the other, providing that this other, older women, talk about themselves, their lives, and their relations with important aspects of life, such as consumption and self expression.
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Envelhecimento, Consumo, Protagonismo, Audiovisual, Envejecimiento, Consumo, Protagonismo, Audiovisual, Aging, Consumption, Self expression, Audiovisual
Citação
MENDONÇA, Maria Luiza Martins de; FERREIRA, Ceiça. Envelhecimento feminino, consumo e protagonismo. É a (voz da) vovozinha! Comunicação, Mídia e Consumo, São Paulo, v. 11, n. 32, p. 119-136, set./dez. 2014.