O caminho de Cora Coralina - turismo literário ou marketing do turismo?

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Data

2020

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Resumo

Cora Coralina’s path is the most recent touristic product offered at Goiás’ state. To give it the needed visibility, it betted on its name as the main marketing and commercialization point. Cora Coralina is Goiás’ most important poet and was a literary highlight. Thus, it was supposed that the construction of a path based on her work would reflect its art by means of an encounter with places she lived at or described. The objective of this essay is analyzing the Path’s characteristics amongst governmental intentionality into its naming associated with the renowned poet. It is concluded that even though the ecotouristic path may become successful, and with time make Cora Coralina known as a touristic route, it can distance her name from the literary origins by which she became famous.

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Roteiro goiano, Turismo criativo, Patrimônio, Natureza do cerrado, Goiás’ route, Creative tourism, Heritage, Cerrado’s nature

Citação

ALMEIDA, Maria Geralda de. O caminho de Cora Coralina - turismo literário ou marketing do turismo? Sapiência: Sociedade, Saberes e Práticas Educacionais, Iporá, v. 9, n. 1, p. 237-249, 2020. Disponível em: https://www.revista.ueg.br/index.php/sapiencia/article/view/10083. Acesso em: 16 set. 2024.