Assessoria de comunicação para profissionais liberais: uma visão do mercado goianiense

Abstract

This article aims to identify the degree of awareness of professionals on the need for communication departments to work the formation of image and identity in the face of an increasingly competitive society. The survey of professionals from many areas in the city of Goiania shows their ignorance of the value other professionals will add to their professional performances, rather they prefer in most cases to act independently. The important role of advisors in the field of communication transcends all organizations (small, medium and large). As a result, handymen, as the managers of their own businesses, need communication professionals for their performance.