Planejamento estratégico e sustentabilidade: uma análise da relação entre o conteúdo das missões institucionais das companhias brasileiras de capital aberto e a sua presença no índice de sustentabilidade da Bovespa
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Data
2015-04
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Resumo
The main objective of this study was to investigate whether the companies that formalize in their
institutional missions elements focused on sustainability or social and environmental issues are more
likely to be part of the Corporate Sustainability Index (ISE) of the São Paulo Stock Exchange
(BOVESPA). The universe analyzed was composed of all public traded Brazilian companies that
presented institutional mission on their websites in the year of 2013 (235 companies). The model used to
run the data was logistic regression. The dependent variable was the presence in ISE and the
independent variable of interest was the contents of the institutional mission. The results found in the
logistic model denote that there is a significant association between the company's presence in the ISE
and the fact that it has elements related to sustainability formalized in its institutional mission. The odds
ratio found for sustainability was 5.5, which allows us to infer that companies with missions that had
such an element have a chance about 5 times more likely to be part of the ISE than companies that did
not. These findings corroborate the theory and empirical point out the relevance of a strategic mission
focused on sustainability for a company that seeks to be part of the ISE.
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Índice de sustentabilidade empresarial, Corporate sustainability, Missão institucional, Sustentabilidade, Index, Sustainability, Mission statements, Strategic planning, Planejamento estratégico
Citação
RIBEIRO, Alex Mussoi; CARMO, Carlos Henrique Silva do. Planejamento estratégico e sustentabilidade: uma análise da relação entre o conteúdo das missões institucionais das companhias brasileiras de capital aberto e a sua presença no índice de sustentabilidade da bovespa. RGSA: revista de gestão social e ambiental, São Paulo, v. 9, n. 1, p. 19-35, jan./abr. 2015.