O jornalismo multimídia como meio de divulgação da TV UFG

Abstract

This work is to develop a communication tool based on multimediality. Thus, a magazine were built, the project site and a four interprograms tv. The intention of working with multimedia journalism was born from the realization - earned with a structured questionnaire - a lack of UFG TV: the academic community is still unaware about the schedule, and even existence, of this important communication vehicle. Wishing to eradicate or at least reduce this phenomenon, it was understood that a multimedia platform would be the most effective mechanism to reach the public, since it has multiple possible paths to serving the same content, besides being in line with the global trends in communication, as well demonstrated by authors such as Álvaro Caldas and Mary Lucy Becker. The importance of this work as a practical example of a multimedia experience is not extinguished by his execution. Aiming its continuity and, especially, remain under the tutelage university, guaranteeing the growth of knowledge among scholars of journalism, is that this initiative is founded as an extension project of the School of Media and Library Science, becoming in the future an element of the curriculum of the course of journalism. Thus, this work seeks to solve a problem and hence aims at building knowledge and its democratization.