Publicidade infantil: análise de peças publicitárias veiculadas na revista recreio
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Data
2008
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade federal de Goiás
Resumo
In now days the child have more voice the it used to be. She not only have influence
in your own shoping activitis, she have influence too in the shoping of her family. The
advertising for adults have childs for secundary target. Exemple: Banks advertising
have animated charictors. That proves the influence. This work is about persuasive
image in child advertising. The proposal is to analyze the child advertising to
anderstand how is made the costroction process of the publicity speach, enphasing
the image. The image rhetoric will be investigated. The assumption is that exist a
persuasive rhetoric of the advertising images and the child that read that magazine
don`t realize the total intantion of that retoric. To do this job, became necessary to
do a contextualization of the conteporaneos sociaty, the infomation sociaty, and the
configuration of the conteporaneos family; child cognition, to anderstand how that
make influence in the consume and the persuasive comunication. The “child market”
was charactized in your economic, social and consequences. Questions and
concepts related to imagens such as: what is image, persuasive image, semiotics
and it´s importance was exposed to occur better compreension of the semiotics
analizes of the advertising in the Recreio magazine. This work is not just about
semiotics. It was made a diolague with other authors for a critic analizes, havin for
support authors like, for exemplo, Piaget to talk about child anda Susan Linn to talk
about the child as a consumer and the effects of this. He assumption was confirmed.
It has elements of persuasion and image rhetoric that take avantage of the inocense
anda lack experiences to influenciated them, pretending of course, the sell of the
product.
Descrição
Palavras-chave
Propaganda, Sociedade contemporânea, Consumo
Citação
SILVEIRA, Alex Valle Toledo da. Publicidade infantil: análise de peças publicitárias veiculadas na revista recreio. 2008. 82 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.