A influência do uso de hashtags nas publicações do perfil oficial da UFG no Istagram: um estudo da comunicação e interações com o usuário

Abstract

It addresses indexing in a virtual environment by analyzing the use of hashtags in the context of the official profile of the Federal University of Goiás on Instagram (@ufg_oficial). It aims to analyze, through critical evaluation of publications on the official UFG profile, how the use of hashtags in its publications can expand the reach of the content produced and promote greater dissemination of information on the social network. The research is descriptive in nature and has a qualitative-quantitative approach, regarding all publications that were made throughout the 2022/2 semester. The results demonstrate that the institution has a stable public and interactions, and that they use tags as a way of indexing the shared image and also to attribute authority to the departments that carry out the university's internal and external actions, there is also a lack of standardization in the use of terms. It is concluded that UFG uses the tool made available by Instagram in order to explore its various uses, contributing to agility in the search for information and facilitating communication with the academic community, despite the lack of standardization in its use, which ends up demanding the creation of an indexing policy to standardize and control its use in the web environment.