Memes war: the political use of pictures in Brazil 2019
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Data
2020-08-12
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
In order to analyse pictures shared in WhatsApp groups of Jair
Bolsonaro supporters, I will explore the idea that the act of sending someone
a picture through social media performs a speech act. Thus we can separate
the utterance act (of sending the picture to the receiver in a certain context),
the locutionary act (what is said through the pictorial content), the illocu tionary act (what is done by uttering that pictorial content), and the perlocu tionary act (of affecting the receiver). The pictures analysed were collected
from January to September 2019, using the WhatsApp Monitor. My main
philosophical argument will be in section 3, in which I develop the idea of
pictorial speech acts and its conceptual bases. To understand the communi cational role of pictures it is necessary to supplement picture theories (visual
semantics) with a communicative act theory based on speech act (visual
pragmatics). The development of the general outline of visual pragmatics is
the main philosophical contribution envisaged in this paper. My last step it
to argue that there are at least three forms of naivety that render the receivers
prone to the uptake of the illocutionary act performed: aesthetic naivety,
communicational naivety, and epistemic naivety.
Descrição
Palavras-chave
Speech act, Photographs, Pictorial content, WhatsApp
Citação
SILVA, Guilherme Ghisoni da. Memes war: the political use of pictures in Brazil 2019. Philósophos, Goiânia, v. 25, n. 2, p. 227-285, July/Dec. 2020. Disponível em: https://www.revistas.ufg.br/philosophos/article/view/64490.