FIC - Faculdade de Informação e Comunicação
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Navegando FIC - Faculdade de Informação e Comunicação por Por Orientador "Del Bianco, Nelia Rodrigues"
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Item A proximidade além do território: a configuração do radiojornalismo sul-mato-grossense num cenário de multiplataformas(Universidade Federal de Goiás, 2023-06-22) Lima, Hélder Samuel dos Santos; Del Bianco, Nelia Rodrigues; http://lattes.cnpq.br/3708240583479831; Del Bianco, Nelia Rodrigues; Lopez, Debora Cristina; Moreira, Sonia Virgínia; Ota, Daniela Cristiane; Temer, Ana Carolina Rocha PessôaConsidering the importance that proximity information represents for the exercise of citizenship in the respective territory, this thesis sought to uncover the configuration of local and regional journalism practiced in radio stations in Mato Grosso do Sul. In order to fulfill the proposed objectives, this research was anchored in the theoretical contributions of the Geography of Communication, in an interdisciplinary perspective, in order to understand the communicational phenomenon of proximity from the relations between territory, journalism and citizenship. Therefore, the notion of proximity proposed by Camponez (2002, 2012) and which unfolds in the studies of cyber journalism by Jerónimo (2015) and in Portuguese local radio by Bonixe (2011, 2017, 2019) is adopted, since it is a approaches that unite the local and the regional in the same conception. The mobilization of Geography concepts, such as territory, region and location, made it possible to understand that the territorial dynamics, strongly marked by diversity in the social, economic and political dimensions, directly affects the configuration of radio journalism in proximity to Mato Grosso do Sul in terms of business structure, performance in the multiplatform environment and production of journalistic content. In the methodological aspect, resorted to methodological triangulation from the articulation between the cartography method associated with Content Analysis, and interview in structured and semi-structured modalities. The cartography method made it possible to construct a map of Mato Grosso do Sul sound broadcasting in terms of spatial distribution, predominant programming models, and to identify stations belonging to political and religious groups and members of regional networks. In the qualitative stage, in which interview techniques and Content Analysis were used, commercial broadcasters representative of the municipalities belonging to the urban planning regions of Mato Grosso do Sul were investigated: Campo Grande, Grande Dourados, Bolsão and Pantanal, located in the central northern, south, east and west of the state territory. The findings demonstrate that Mato Grosso do Sul radio journalism is marked by diversity and heterogeneity, and its configuration is associated with the characteristics of the territory in which the stations are located. In general, the journalistic content conveyed is oriented towards the territory of proximity by contemplating the local, regional and state spheres, minimally meeting the information needs of the locality, however it is not always capable of effectively mobilizing the audiences for the full exercise of the citizenship in their respective territories. Even in the midst of this complex and dynamic scenario, this research defines Mato Grosso do Sul proximity radio journalism as resilient, a catalyst for the demands of the territory, capable of feeding democracies at the grassroots level with essential information for their backyards, but considered analog in the multiplatform environment, operating in a rudimentary way, without taking advantage of the potential of these channels in production, circulation and interaction with audiences.Item Comunicação pública e campanhas nacionais de vacinação em contexto de midiatização: as estratégias comunicacionais do Ministério da Saúde na crise da cobertura vacinal de 2018(Universidade Federal de Goiás, 2020-03-26) Motta, Johnny Ribas da; Del Bianco, Nelia Rodrigues; http://lattes.cnpq.br/3708240583479831; Del Bianco, Nelia Rodrigues; Oliveira, Tiago Mainieri de; Quadros, Claudia Irene deThis dissertation is inserted in a crisis scenario that affects Brazilian public health, especially as recent discussions about vaccination coverage rates and a difficulty in raising awareness of public campaigns applied in the institutional dimension of the Ministry of Health. This proposal is presented in the contemporary challenges brought by social changes, as well as the possibilities of interaction and participation made possible by New Technologies of Information and Communication. Give this, this research aims to analyze the communication strategies in digital media used by the Ministry of Health for a National Vaccination Campaign against Polio and Measles in 2018, as well as understand how the processes are activated in tune with the public communication. It is considered that when dealing with public communication and vaccination campaigns, there is a need to reflect on the exercise of citizenship, which are related to the right to health, information and communication, regarding institutional social rights. Based on the above, the conceptual framework was constituted from Bibliographic Research (LAKATOS; MARCONI, 2003), in order to theoretically subsidize the problematization of the object under analysis, as well as elucidate the proposed objectives. In this sense, the theoretical path was elaborated from three chapters: Chapter 2 - Public Interest, Citizenship and Health; Chapter 3 - Between the Sphere of Public Visibility and Media Visibility and Chapter 4 - The Dimensions of Public Communication, in addition to the subdivisions that complement and support the arguments presented. This research is based on the theoretical-methodological contributions of the basic (SILVA, 2004) qualitative research (MINAYO, 2001) and the exploratory-descriptive approach (GIL, 2007), using as a research method the single case study with integrated units of analysis and triangulation of multiple sources of evidence (YIN, 2010). This research is based on the theoretical-methodological contributions of the basic (SILVA, 2004) qualitative research (MINAYO, 2001) and the exploratory-descriptive approach (GIL, 2007), using as a research method the single case study with integrated units of analysis and triangulation of multiple sources of evidence (YIN, 2010). Data collection was performed based on Documentary Research (CELLARD, 2008), Bibliographic Research (LAKATOS; MARCONI, 2003), Research on Interaction Mechanisms (FERBER; FOLTZ; PUGLIESE, 2017) and In-depth Interview (DUARTE, 2010). As an analysis technique, the strategy of triangulation of methods and techniques was also used, composed of the Codification Cycles (SALDAÑA, 2013), Historical-descriptive Analysis (DEVITO, 1997) and Descriptive Analysis (TRIVIÑOS, 2011). In addition, this study made it possible to understand that the strategies undertaken by the Ministry of Health during the 2018 campaign favored information over communication. As it turned out, the information - in quantity - was widely disseminated, but they disregarded the process as something broader than the. In addition, it was found that the strategies did not privilege the citizen as the center of the communication processes. The lack of dialogue in the construction of campaigns and the lack of interaction in the content published in digital media demarcate the communicational praxis analyzed, which makes it possible to conclude that the strategies employed did not assume the complexity of the practice of public communication. It is emphasized that the establishment of a dialogic communication praxis of stimulating role, to exchanging roles in a rational and co-responsible way can act in strengthening the bond between state and citizen, as well as work in the promotion of full citizenship and mobilizing active society.