Dos empórios aos pegue-pague: a modernização das casas de comércio de Jataí
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2010-06-11
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Universidade Federal de Goiás
Resumo
Emancipated in 1895, Jataí, a city located in southwestern Goias, had as main economic
activities, since its inception, animal husbandry and subsistence agriculture. From the
second half of the twentieth century, with the shift of the economic frontier for the region,
Jataí urbanized and modernized to invest in new agricultural techniques. The process of
modernization of the city can be seen in the transformation of the commercial sector. From
simple emporiums warehouses, the shops have specialized, rationalized its work, and
gradually turned into "take-pay", expanding its structure, more recently, for large format
supermarkets. This dissertation examines what were the main changes in the trading
houses of the city in the twentieth century, specifically in the 1950s to 1970 when the city
was modernized, and how people coped with these changes.
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OLIVEIRA, Carolina Oliveira e. Dos empórios aos pegue-pague: a modernização das casas de comércio de Jataí. 2010. 62 f. Dissertação (Mestrado em Historia) - Universidade Federal de Goiás, Goiânia, 2010.