Diálogos entre o sagrado e o profano: uma análise da presença evangélica na Rede Globo
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2015-04-09
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Universidade Federal de Goiás
Resumo
This paper studies the evangelical presence in the Rede Globo’s talk shows, using a simplified
discourse analysis that considers mainly the dialogue established among evangelicals guests
and programs’ hosts. This dialogue is perceived as a reflection of the processes of
secularization and disenchantment of the world, as well as the mediatization context that
characterizes contemporary society. It is, above all, the adversarial relationship between the
sacred (shown in the figure os the evangelicals) and profane (represented in the figure of
Rede Globo) fields, two instances of different nature and purposes which, once put into
contact, necessarily need to deal with the conflicts and prohibitions inherent in this
relationship. Thus, this work analyzes the tensions, negotiations and concessions identified in
the acts of communication established between the evangelicals and the Rede Globo, showing
that, despite the several common points that were found and the many elements that were
resigned, there is no way sacred and profane can build together a single message that fully
meets the needs of the two fields.
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MARANHÃO, B. F. J. Diálogos entre o sagrado e o profano: uma análise da presença evangélica na Rede Globo. 2015. 228 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2015.