Mestrado em Comunicação (FIC)
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Item Inteligência artificial, cultura e cinema: análise estilístico-narrativa de A.I. de Steven Spielberg(Universidade Federal de Goiás, 2024-11-22) Verri, Carolina de Souza; Oliveira, Rodrigo Cássio; http://lattes.cnpq.br/0545897116631093; Oliveira, Rodrigo Cássio; Borges, Rogério Pereira; Christino, DanielThis present work is a film analyzes of A.I.: Artificial Intelligence (2001) directed by Steven Spielberg, in order to understand how the film gender of science fiction updates the structure of the monomyth, as defined by Joseph Campbell (2007). For this reason, the study investigates the stylistic devices shown by the mise en scène and its levels of meaning. The film analyses are segmented into acts, allowing the film to raise its on questions. Additionally, the film’s narrative structure is analyzed bases on the concepts of Robert McKee (2018), taking into account the characterization and function of the protagonist, David, during the narrative. In parallel, the development of the character’s dramatic arc is also examined through the stages of the monomyth and its archetypes, as described by Jung (2023). Similarities were identified between the archetype of the divine child and the role that the protagonist fulfills with the narrative’s resolution. Framings of David underneath circular forms revels that the film’s stylistics choices follows the typical representations of this archetype, which is often associated with circular figures. The analysis of the stylistic elements also brought to attention the recurring presence of water throughout David’s journey, whose symbolic meaning is interpreted through Gaston Bachelard’s (2018) work. Through the analysis, the intertextuality within the film and within Spielberg’s work becomes evident. This is not only due to the film’s inspiration from Brian Aldiss short story Super toys Last All Summer Long (2001) but also due to how the narrative references the story of Pinocchio. Intertextuality is also manifested in the narrative conventions of the classical cinema and of the cinema of science fiction. The theme of creating an artificial intelligence capable of surpassing its creators is often shown in science fiction literature and cinema. Such cultural products points to the impact of new technologies on the field of cultural studies. Thus, this study seeks to understand how science fiction movies updates the structure of the monomyth to address contemporary themes and universal questions about humanity and the relationship between creator and creature on the field of artificial intelligence.Item A estética kitsch na cultura digital: um estudo de caso das redes sociais das lojas Havan(Universidade Federal de Goiás, 2024-10-29) Oliveira, Hebert Regis de; Oliveira, Rodrigo Cássio; http://lattes.cnpq.br/0545897116631093; Oliveira, Rodrigo Cássio; Borges, Rosana Maria Ribeiro; Barcellos, Zanei RamosThe work investigates kitsch aesthetics in digital culture through Lojas Havan's social networks as a way of understanding how the style appears in the company's communication strategy. The study traces a trajectory of kitsch, from a historical-communicational perspective, in mass, media and digital cultures as a way of delving deeper into the manifestations of the style, which has maintained its own foundations to this day. The research, with a qualitative approach, adopts as a method the case study of the digital social networks of Lojas Havan, using bibliographical research and analysis of still images as methodological procedures for exploring and processing the collected data. As a result, the research checks the strong presence of kitsch in the images produced by Lojas Havan, understand how they emerge and circulate on four platforms managed by it - Facebook, Instagram, Linkedin and X – beyond to contextualize the use of the style as a organizacional communication strategy which transports the kitsch of the visual identity of physical stores to digital.Item Narrativas sobre a saúde pública na Secção Scientifica do Jornal O Publicador Goyano (1885-1892)(Universidade Federal de Goiás, 2024-08-21) Portela, Ysabella de Medeiros; Borges, Rosana Maria Ribeiro; http://lattes.cnpq.br/8386191325702205; Borges, Rosana Maria Ribeiro; Borges, Rogério Pereira; Sousa, Jorge Pedro Almeida Silva eThe research investigates the narratives about public health in the SecçãoScientifica of the periodic. O PublicadorGoyano, founded by José do Patrocinio Marques Tocantins, a black journalist, son of a enslaved father, raised only by his mother, born in the city of Goiás, the former capital from the Province which is considered rare in the Afro-descendant community of the century XIX. His work was rooted in abolitionists and republicans scopes and it's editorship was focused on scientific discussions, with themes pertinent to health, education and popularization of scientific knowledge. This work lists characteristics about the periodical, its founder and the analysis of the editions of the SecçãoScientifica on the newspaper available in the Hemeroteca Digital Brasileira. The research has a qualitative approach, using as method Case Study and instruments as Bibliographic Survey, Documentary Research and Narrative Analysis. The result of this study allowed us to understand how the periodic's editorial, as well as its creator, were aligned with positivist thoughts and how the periodical's SecçãoScientifica was able to contribute to discussions about the popularization of scientific knowledge in the Province of Goiás in the century XIX.Item Quem somos nós? Homossexualidades masculinas e os regimes de verdade no Canal das Bee(Universidade Federal de Goiás, 2024-08-30) Santos, Lucas de Freitas; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Moraes, Ângela Teixeira de; Fernandes, Luís Antonio BitanteThis study investigates the constitution and transformation of homosexual subjectivities in Brazil between 1980 and 2020 to question which truths and ways of being a homosexual man emerged in the 2010s in the Canal das Bee videos published on YouTube. To this end, Michel Foucault's ideas on power, subject, and truth are presented, in addition to post-structuralist discussions on communication and language. In view of these concepts, Foucault's genealogy is used, which divides the research into two methodological movements. First, the patriarchal and neoliberal gender origins that constituted a homonormative ideal in male homosexual practice between 1980 and 2010 are described based on the discussion on masculinity and transgenderism. Then, in the 2010s, the emergence of a regime of truth is described in which homosexuals are driven by Canal das Bee to question themselves about homonormative gendering. Based on these methodological movements, it is possible to say that Canal das Bee brings forth a homosexual who strategically uses essentialist and constructionist perspectives to free himself from violence and establish himself as a man who is no longer grounded in homonormative ideals, but in a universe of possibilities previously limited to women. Through this displacement of male homosexuality, the channel encourages care for others, since a selfish and solitary experience does not match the collective need imposed today by social and political movements. In this way, the research highlights the importance of understanding the articulations, promotions and pedagogizations about gender and sexuality that are conveyed, and how these practices influence the subjectivation of individualsItem Discurso e transgeneridade: uma análise do discurso da imprensa sobre a representação trans e travesti em telenovelas(Universidade Federal de Goiás, 2024-03-01) Camelo, Mario Luiz de Souza; Santos, Alexandre Tadeu dos; http://lattes.cnpq.br/8783109007334551; Santos, Alexandre Tadeu dos; Borges, Rogério Pereira; Jesus, Jaqueline Gomes deThe research proposes, in short, to identify whether the press discourse about the trans and transvestite population has been changing, redefining itself or “evolving” over time. Through the application of discourse analysis in articles from the newspapers O Globo, O Estado de São Paulo and Folha de S.Paulo about the transvestite character Sarita Vitti, from the telenovela “Explode Coração”, by Glória Perez, from 1995, discourses are identified hateful, transphobic and that place trans and transvestite people in places of subservience and erasure. Afterwards, the same analysis is applied to articles from the same newspapers about the character Ivana, who transitions gender in the telenovela “A Força do Querer”, by the same author, from 2017. The objective is to understand whether the lapse of 22 years made the speech of the press changing, whether or not it brings more representation and spaces of power to these people. To support the analysis, which is based on the ideas of power by Teun A. van Dijk (2020), the research elucidates in its theoretical framework concepts about transgenderity, representation and telenovelas and their great influence as entertainment and information channel in Brazil. In the end, it will be seen that the discourse on transgenderity in the press becomes more didactic, positive and representative over time, however, there is still stigma, prejudice, practices such as the incorrect use of pronouns and the fact that transgenderity is still be treated as something peculiar and incipient, in addition to other issues to be observed.Item A produção de sentidos sobre as queimadas na Amazônia a partir das reportagens do Fantástico: recepção, cidadania e meio ambiente(Universidade Federal de Goiás, 2024-08-13) Jorge, Taynara Flávia Sanches; Oliveira, Tiago Mainieri de; Oliveira, Tiago Mainieri de; Silva, Magno Luiz Medeiros da; Braga, Claudomilson FernandesThe environmental crisis, particularly the advance of deforestation and wildfires in Brazil, with a focus on the Amazon, has been widely covered in the press in recent years. Due to this environmental collapse occurring in Brazil and around the world, this research aims to analyze the production of meaning by employees of an industry that has sustainability as a corporate pillar, based on their reception of media coverage about the Amazon wildfires and environmental preservation. The study's objective is to analyze how the employees of Vasap Design perceive and reinterpret the topic based on content presented by the program Fantástico on Rede Globo. The theoretical framework of the work is based on Reception Studies and the concepts of Mediatization, Citizenship, and Environmental Journalism, with the main cited authors being J.B. Thompson, José Luiz Braga, Wilson Bueno, Jesús Martín-Barbero, Maria Immacolata Vassalo de Lopes, and Nilda Jacks. A multi-methodological study was chosen through reception analysis in a case study, using focus groups as the data collection technique. This method allows the researcher to combine in-depth interviews with participant observation, techniques widely used in qualitative research like this one. Thus, it was understood that although the environmental issue is a global and broad topic, it makes sense for this study to focus on a local context. For this reason, the research was directed toward a case study in the workplace, focusing on the daily experiences of employees and their lives in a company that positions itself as environmentally responsible. This choice allowed for observing how subjectivities, both individual and collective, are formed based on the reception of information by the media and work as a mediating factor. Therefore, the hypothesis underlying this study is that the professional environment acts as an important mediator in how individuals receive and process media messages. For the systematization and analysis of data, it was understood that the most suitable technique for this research is Content Analysis, as proposed by Laurence Bardin, which was carried out in two stages. The first stage involved categorizing and analyzing the environmental coverage of the program Fantástico from 2018 to 2021, so that, through this initial analysis, the reports discussed in the focus groups could be defined. Then, Content Analysis was used again to categorize and infer the reflections raised in the discussion groups. From these reflections, it was possible to identify that the environmental theme permeates the discussions among Vasap Design employees, especially in the workplace, which means that when they watch the presented reports, they already have some affinity with issues such as the Amazon wildfires and the environmental crisis. It was also observed that although the reports used as the research corpus presented relevant and complete information about the environmental collapse that Brazil is facing, the central focus was on the consequences of wildfires and deforestation. The causes and, especially, the solutions were subtly addressed, which contributed to the employees' understanding of the catastrophic scenario of the wildfires in Brazil, but did not enhance their perception of how society and each individual contribute to the problem and also to its mitigation. Thus, the research leads to the understanding of the media as an important tool for promoting citizenship, especially when combined with other forms of mediation that enable dialogue on environmental issues.Item Movimento mães de maio: afeto, emoção e (re)existência no processo comunicacional das imagens veiculadas no perfil do Instagram @movimentomaesdemaio(Universidade Federal de Goiás, 2024-03-27) Araújo, Maurício Reis; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Fernandes, Ana Rita Vidica; Santos, Alexandre Tadeu dos; Meirinho, DanielThis research aligns with a perspective of communication as a bond. It seeks to delve into the relationships of affection, (re)existence, and emotion that permeate the way participants of the Movimento Mães de Maio communicate their pain and advocate for other modes of existence for their sons and daughters, who were killed by the police. Through contextualizing the Movimento Mães de Maio, created in 2006, one can perceive the invisibility surrounding individuals, mostly Black, in situations of social and economic vulnerability. The discussion then turns to police violence and photography as instruments of power, but also capable of creating counter-visualities. Subsequently, the research delves into the images disseminated on the Instagram profile @movimentomaesdemaio to examine how affection, emotion, and pain materialize within them. It is concluded that these paths lead to the understanding of the movement as an act of resistance against the violence of the Brazilian state and the images as producers of actions and thoughts.Item Vlive: um microssistema da Hallyu no universo das plataformas(Universidade Federal de Goiás, 2024-08-29) Brito, Leticia Ribeiro de; Dias, André Bonsanto; http://lattes.cnpq.br/5025469064512821; Dias, André Bonsanto; Oliveira, Rodrigo Cássio; Araujo, Mayara Soares Lopes Pinto deThis study characterizes and analyzes the operation of the south korean platform Vlive tv, which existed from 2015 to 2022, according to its components that positioned it as part of a platform ecosystem, as discussed by Van Djick, Poell, and Waal (2018). Vlive tv offered streaming and ondemand content aimed at the niche of global K-Pop fans, who sought a sense of closeness to artists of this genre despite geographical distance. It also allowed fans to meet and associate, working equally as a social network and a tool of the Hallyu, the wave of south korean culture dissemination. For the platform analysis, the study considered the three main pillars of an ecosystem according to Van Djick, Poell, and Waal (2018): datification, selection, and commoditization. Identifying and analyzing these pillars, along with the characteristics of the microsystem – the platform in its individuality as discussed by Van Djick (2016) – was the primary methodology of this research. Complementary methodologies included documental research and semi-structured interviews with former platform users about their experiences. This study presents an opportunity to identify strategies for the cultural diffusion of a nation in a global scenario increasingly reliant on platform services. Through this study, it is evident how Vlive constructed its governance linked to market relations, established itself as a social intermediary, and commoditized fan experiences through a transmedia narrative. It is also pertinent to observe how Naver, the company that owned Vlive, sought to serve diverse markets through platforms and became important for the economy of South Korea.Item Estudo preliminar sobre a liberdade de expressão na perspectiva dos marcos regulatórios das mídias sociais(Universidade Federal de Goiás, 2024-02-05) Bezerra, Isabella Alves; Rezende, Laura Vilela Rodrigues; http://lattes.cnpq.br/1612227255633180; Rezende, Laura Vilela Rodrigues; Santos, Andréa Pereira dos; Castro, Maria das Graças MonteiroThis dissertation examines the complex and dynamic intersection between disinformation and freedom of expression in the context of social media, which have become central arenas for the formation of public discourse. The study also proposes a critical analysis aiming to understand how Brazilian and foreign legislation present their regulations on content moderation with a view to combating misinformation and the context of dark interests that involve large social media companies. The methodology used is qualitative, and uses theoretical review and documentary research to build a theoretical framework based on the ideas of different authors on the topic, in addition to presenting a comparative study between current social media regulations. It is concluded that there must be a necessary balance involving the critical education of citizens, clear, objective and transparent rules provided by social media and legislation that regulates these tools, whose operation is based on profit to the detriment of any protection that can be established for citizens who use them.Item Ensinando a transgredir: o comportamento informacional de docentes para a efetivação de uma educação antirracista(Universidade Federal de Goiás, 2024-02-19) Vieira, Sara da Cruz; Valério, Erinaldo Dias; http://lattes.cnpq.br/8493209936697007; Santos, Andréa Pereira dos; http://lattes.cnpq.br/9315618025567235; Santos, Andréa Pereira dos; Fernandes, Ana Rita Vidica; Silva, Leyde Klebia Rodrigues daThis study focused on analyzing the informational behavior of the teaching staff at the Federal University of Goiás in the areas of Human Sciences and Applied Social Sciences, in their pedagogical practice, in relation to ethnic-racial themes. To achieve this end, the following specific objectives were defined: carry out a literature review addressing the information behavior of teachers and ethnic-racial relations, present the types of information sources used by the teaching staff in their pedagogical practice; articulate the relevance of the debate on ethnic-racial relations in teaching practice; highlight the importance of critical information as a crucial element in supporting anti-racist education; and identify the process of searching, accessing and using ethnic-racial information by teaching staff. Adopting a qualitative and exploratory methodology, the study was based on bibliographical and documentary research of a basic nature. The analysis of the collected data was carried out using the chosen information behavior model. An online questionnaire was administered, in which 120 responses were obtained. The questions consisted of finding out whether the faculty investigated discussed ethnic-racial issues, the sources of information used, how they used the information in pedagogical practice, frequency, satisfaction or dissatisfaction at the time of the search, at which stage of training they had contact with theme, the challenges in working on the subject in higher education, as well as their positions on working with ethnic-racial themes. The conclusion of the study emphasizes that the teaching staff has some familiarity with the ethnic-racial theme, teaching is present in most of the courses investigated, but despite advances in studies on the subject in academic environments, there is still a significant path to be covered for its full integration and coverage in pedagogical practices. It is necessary that, in addition to the personal interest of each professor, the university also commits itself to promoting these studies within the classroom, not limited to holding events, it is also necessary to invest in continuing education, and in the reformulation of curricula in all areas of knowledge, so that ethnic-racial themes are studied comprehensively.Item As doceiras e sua prática cultural da Cidade de Goiás: compreensão do corpo como mídia pela construção de fotobiografias(Universidade Federal de Goiás, 2022-11-29) Rocha, Ana Terra Curado da; Ramos, Gabriel Teixeira; http://lattes.cnpq.br/3960315315900636; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Fernandes, Ana Rita Vidica; Dias, Luciene de Oliveira; Ramos, Gabriel Teixeira; Martins, Alice FátimaThis research goes through the life stories of four bakers in the city of Goiás, Silvia da Silva Curado, Divina Gonçalves Assunção, Eliana Aparecida Martins de Paula e Taynara Raimundo Martins, in order to build Photobiographies and understand their bodies as media, which takes place from three levels. The primary media is the body of each of the bakers. The secondary media consists of photographs from the personal collections of each baker, the photographs taken by the master's student during the interviews and speeches of the bakers. The tertiary media is composed of are the Photobiographies, assembled through a listening process that involves a mixture of speeches and photographs of each of the bakers. The understanding was about that they exist beyond sweets, but that the sweet culture is part of their existence. They communicate the sweet knowledge and experience their practices, thus having a generational transfer of knowledge, which does not necessarily happen in a traditional way, with changes in recipes along these life trajectories.Item Inteligência de negócios, fluxo informacional e comunicação: análise dos conteúdos Web sobre a prática de inteligência de negócios em contraponto às produções acadêmicas(Universidade Federal de Goiás, 2022-01-28) Rocha, Anelise Souza; Cordeiro, Douglas Farias; http://lattes.cnpq.br/5269312530540199; Cordeiro, Douglas Farias; Cassiano, Kátia Kelvis; Guimarães, Núbia Rosa da SilvaThis research aims to analyze the concept of business intelligence, evaluating the nonsense of practical application, with academic productions, since the main concept of the term is 'umbrella', which provides different definitions for different applications, converging between practice and theory. For this, the content generated on blogs and websites that are in line with practice will be analyzed. Seeking the academic view of the term, the journals published on the CAPES website and the theses and dissertations published in the BDTD (Digital Library of Theses and Dissertations) on the subject will be analyzed. Identifying differences and similarities, for collaboration of the informational and communicational flow, in the practical application and in the studies on the theme, providing a dissemination of information in a coherent way.Item A imaginação melodramática em animações de Makoto Shinkai(Universidade Federal de Goiás, 2021-08-17) Santos, Thátilla Sousa; Satler, Lara Lima; http://lattes.cnpq.br/7575445484262991; Satler, Lara Lima; Ishiki, Michiko Okano; Nogueira, Lisandro MagalhãesThis research has the following question: “How is melodramatic imagination built in the animations Children Who Chase Lost Voices (2011), Garden of Words (2013) and Your Name (2016) by Makoto Shinkai?”. It starts with the understanding that the Japanese animations chosen as objects use melodramatic imagination characteristics as strategies to elaborate their narratives. The stories are built to explore emotions, produce dramatic and emotional effects, reach the viewers' subjectivity and lead them to identification and reflection. Thus, it sought to understand the general characteristics of anime, highlight its history and evolution, understand melodrama as a genre, the way it has adapted over the years until reaching the notion of melodramatic imagination, observe some of its aspects in the Japanese context and identify its characteristics within of the chosen films. As a methodological approach, bibliographical research was carried out on themes involving the study and film analysis of the three animations to identify traces of the melodramatic imagination from specific points, such as the construction of the characters, music, narrative, moral, among others. The research achieved its expected results, ensured greater knowledge about Japanese animations and melodrama, found melodramatic characteristics in the analyzed works of Makoto Shinkai and showed that these attributes can help to bring people of different nationalities and cultures closer together by reaching the emotional and the subjectivity of the spectators.Item Estudos de comunicação no Brasil: uma análise dos programas de pós-graduação, docentes, teses e dissertações(Universidade Federal de Goiás, 2023-08-24) Silva, Gabriel Resende da; Cassiano, Kátia Kelvis; http://lattes.cnpq.br/1461975180324090; Cassiano, Kátia Kelvis; Rezende, Laura Vilela Rodrigues; Paulo, Alex Fabianne deIt is a challenge for the knowledge areas to understand their own characteristics, roles in the field of education, and prospects for scientific research considering the changes over the decades, which is a need in the field of Communication. As the object of study to achieve visibility regarding the historical development and the current scenario of the field, postgraduate programs were chosen because they have been strong drivers for the development and consolidation of the Communication field in Brazil. Through a temporal cut - from 2013 to 2020 - an exploratory descriptive analysis, of a qualitative-quantitative nature, was carried out using the open data repository of CAPES and the Brazilian Digital Library of Theses and Dissertations. To apply the necessary treatments and generate analyses of the chosen databases, the KDD process (Knowledge Discovery in Databases) was chosen, which enables obtaining knowledge from large databases using data mining techniques through computational solutions for summarization, categorization, or data classification. The tools used for data mining were Iramuteq and PowerBI Desktop. The results reveal a significant concentration of programs in the Southeast region of the country, a focus on academic education, years in which the creation of programs was significant when compared to other years, and that the majority of faculty members hold doctoral degrees and have predominantly permanent professional affiliations. Regarding the theses and dissertations, it was possible to identify thematic classes that concentrate discussions on communication from the perspective of cinema, media, and technology. For each of the identified thematic classes, a greater presence of higher education institutions such as PUC São Paulo in the study of image, UFSM in the study of informational vehicles, and Metodista in the study of information could be observed.Item Cartazes lambe-lambes enquanto estratégia de diálogo e comunicação visual entre marimachas/sapatão/lésbicas e a cidade(Universidade Federal de Goiás, 2023-09-25) Vallejo Torres, Lía; Dias, Luciene de Oliveira; http://lattes.cnpq.br/7270892768281076; Dias, Luciene de Oliveira; Fernandes, Ana Rita Vidica; Santos, Maria de Fátima LimaLas corporalidades y existencias marimachas/sapatão/lesbianas han sido invisibilizadas, censuradas y patologizadas a lo largo de la historia heterocisnormativa capitalista colonial. Esto nos priva de transitar libremente por la ciudad. Sustentado sobre narrativas y discursos através de los vehículos de comunicación dominantes y las instituciones sociales y pedagógicas que siguen castigando y cosificando nuestras existencias. La programación de los cuerpos normativos se mantiene a través de la marginación de las/les otras/otres. Así, estructuras como las ciudades, que no fueron diseñadas para que corporalidades y existencias plurales puedan circular libremente, se convierte en un lugar de resistencia y confrontación. En este contexto, urgen estrategias de comunicación alternativas que propongan narrativas de lo posible, donde las mediaciones sean hechas en primera persona por marimachas/sapatão/lesbianas. Los empapelados de calle pueden ser vehículos independientes y autónomos para proponer diálogos entre nosotras/nosotros/nosotros y la ciudad que habitamos. La comunicación visual transmitida por los empapelados puede ampliar los imaginarios sociales sobre las marimachas/sapatão/lesbianas y comunicar que somos ancestrales, plurales y complejas. En este sentido, esta investigación utiliza la investigación participante para la búsqueda por comprender este proceso.Item Mulheres pretas na ciência: cartografia existencial de pesquisadoras docentes de programas de pós-graduação em comunicação das universidades federais de Goiás e de Minas Gerais(Universidade Federal de Goiás, 2023-08-24) Silva, Tuane Pacheco da; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Borges, Rosana Maria Ribeiro; Silva, Maria Nilza daBlack women suffer double discrimination due to their race and gender, and are therefore excluded from and neglected in various spaces, intellectual or otherwise. Historically, these women go through situations incomparable to those experienced by other women or other black people. It is in this sense that it is necessary to address the specific reality of these women. The purpose of this research was to raise this issue in the academic-scientific field. The research aligns with studies on science and intersectionality. Its objective was to map the existential territories of black women teaching postgraduate programs in communication at the Federal University of Goiás (UFG) and the Federal University of Minas Gerais (UFMG): who are these women; what are the paths of their educational training; how they constituted themselves as black women-academic subjects; How do they perceive the issue of race and gender in science and in their academic daily life? How they inhabit the academic-scientific territory; How do markers of race and gender permeate their ways of existing as professors and researchers working in the university environment? The aim was to highlight how gender and race markers are present in the ways of inhabiting the academic-scientific territory of black women and in the construction of their life and professional paths in a traditional way of doing Science. These questions were answered from the perspectives of the women themselves. To this end, in methodological terms, existential cartography was used, which included conducting in-depth interviews with black professors from the postgraduate communication programs at UFG and UFMG. Three teachers were interviewed, two (in total of 3) from UFG and one from UFMG. Thus, the research makes it possible to give visibility to the academic-scientific work of black women researchers, in order to contribute to the decolonization of the academic scientific environment, making it inclusive and open to black women. It is concluded that the three women interviewed build their academic-scientific territories with great effort and dedication, but that they feel the weight of racism in their trajectories. They see themselves as being unfairly treated by the system that surrounds them and which often prevents them from achieving more. They hope that universities are pluri-epistemic and have equal opportunities for everyone, a space with resources to help students, and in which the showcase of knowledge and greater interaction between researchers is applied. Therefore, the results indicate that the academic environment is racist and androcentric and that there is an urgent need to change this scenario so that science is equitable.Item O dividual feminino a partir do filme-ensaio Elena (2012): uma noção traçada de forma ensaística em diálogo com diversas mulheres(Universidade Federal de Goiás, 2023-08-24) Almeida, Letícia Benevides Araújo; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Santos, Alexandre Tadeu dos; http://lattes.cnpq.br/8783109007334551; Santos, Alexandre Tadeu dos; Fernandes, Ana Rita Vidica; Coca, Adriana Pierre; Prysthon, Angela Freire; Satler, Lara LimaThis is my first essay. An attempt to find myself from a thinking-essayistic-affective writing. Coming into contact with the essay through the cinema has revived in me the desire to question myself and the world around me. In this writing, I joined eight women, Ana, Cecília, Dandara, Diana, Ket, Laura, Letícia (me), Pollyana and Virna, my affective subjects. Collectively, we thought about feminine issues based on the visualization of the essay-film Elena, directed by Brazilian filmmaker Petra Costa. We held two online meetings in which we presented images (photographs, cinematographic scenes, poetry, lesbopoesies, short stories, illustrations, paintings) that appeared as we watched Elena. With these images in hand, I began to walk the path in order to think about my problem-issue: the possibility of extending Deleuze's concept of the dividual by taking the feminine as a perspective. To this end, I brought the images of my affective subjects closer to blackboards and made visual montages inspired by Abby Warburg's Atlas Mnemosyne. In the gaps, traces, ashes that these approximations left, we perceive a plural, fluid, collective feminine, which is built from our occupations with the world. We realized that the affective essay methodology created here allowed our experiences to be exposed and seen as important, as dividual. We have seen that it is possible to think of the feminine dividual, which contemplates all the particularity of becoming a woman. My intention is not to exhaust this study, but to create others from this reflection. The feminine dividual is an open concept and can be judged, refuted, considered or be wrong.Item UFG em todo lugar: apontamentos para uma política de comunicação pública da ciência(Universidade Federal de Goiás, 2023-08-18) Basile, Roberta de Castro; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes , Suely Henrique de Aquino; Almeida , Carla da Silva; Oliveira , Tiago Mainieri deAt the Federal University of Goiás, extension was responsible for mediate dialogue and the exchange of knowledge between science and the population. By knowing some notions and practices of Public Communication of Science that permeate this finalistic sphere of federal universities, a qualitative, descriptive-exploratory research was proposed, with a case study. Based on the extension program “UFG em Todo Lugar”, for the popularization of science, the research sought to answer the question: what guidelines would be necessary to strengthen and make the actions of this program more effective? The study covers the program's past and present, using multiple collection instruments, among them, documental research, questionnaires, interviews and a focus group. The purpose was to know the perceptions about the Public Communication of Science (together with managers, organizers and extension teams that work in the program), the ways they use to bring science closer to the population, the difficulties of this trajectory, in addition to the opinions of the external public who participated in the event promoted on May 27, 2023. Together, these data also made it possible to identify the gaps of “UFG em Todo Lugar”, resulting in notes for a Public Science Communication Policy that could strengthen it. The data were systematized and presented according to Bardin's Content Analysis (2016), with a triangulation at the end. In this way, it offers not only a diagnosis on the Public Communication of Science established from this program, but also guidelines for changes in posture and for the resumption of an integrated communication process between higher administration, teaching (undergraduate and graduate -graduation), institutional communication, research and extension. Through the outlined recommendations, the university could give a new future to “UFG em Todo Lugar” and reframe the way it interacts with society based on it.Item Mulheres pretas na ciência: cartografia existencial de pesquisadoras docentes de programas de pós-graduação em comunicação das universidades federais de Goiás e de Minas Gerais(Universidade Federal de Goiás, 2023-08-24) Silva, Tuane Pacheco da; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Borges, Rosana Maria Ribeiro; Silva, Maria Nilza daBlack women suffer double discrimination due to their race and gender, and are therefore excluded from and neglected in various spaces, intellectual or otherwise. Historically, these women go through situations incomparable to those experienced by other women or other black people. It is in this sense that it is necessary to address the specific reality of these women. The purpose of this research was to raise this issue in the academic-scientific field. The research aligns with studies on science and intersectionality. Its objective was to map the existential territories of black women teaching postgraduate programs in communication at the Federal University of Goiás (UFG) and the Federal University of Minas Gerais (UFMG): who are these women; what are the paths of their educational training; how they constituted themselves as black women-academic subjects; How do they perceive the issue of race and gender in science and in their academic daily life? How they inhabit the academic-scientific territory; How do markers of race and gender permeate their ways of existing as professors and researchers working in the university environment? The aim was to highlight how gender and race markers are present in the ways of inhabiting the academic-scientific territory of black women and in the construction of their life and professional paths in a traditional way of doing Science. These questions were answered from the perspectives of the women themselves. To this end, in methodological terms, existential cartography was used, which included conducting in-depth interviews with black professors from the postgraduate communication programs at UFG and UFMG. Three teachers were interviewed, two (in total of 3) from UFG and one from UFMG. Thus, the research makes it possible to give visibility to the academic-scientific work of black women researchers, in order to contribute to the decolonization of the academic scientific environment, making it inclusive and open to black women. It is concluded that the three women interviewed build their academic-scientific territories with great effort and dedication, but that they feel the weight of racism in their trajectories. They see themselves as being unfairly treated by the system that surrounds them and which often prevents them from achieving more. They hope that universities are pluri-epistemic and have equal opportunities for everyone, a space with resources to help students, and in which the showcase of knowledge and greater interaction between researchers is applied. Therefore, the results indicate that the academic environment is racist and androcentric and that there is an urgent need to change this scenario so that science is equitable.Item O jornalismo de dados e a credibilidade jornalística: estudo de caso sobre o núcleo DeltaFolha, do jornal Folha de São Paulo(Universidade Federal de Goiás, 2023-08-09) Santos, Ícaro Gonçalves dos; Cassiano, Kátia Kelvis; http://lattes.cnpq.br/1461975180324090; Cassiano, Kátia Kelvis; Borges, Rosana Maria Ribeiro; Paulo, Alex Fabianne deThis research investigates how the dynamics of data journalism production relate to the pillars of journalistic credibility. To this end, the work resorted to studies and knowledge related to Theories of Journalism, Sociology and Philosophy, as well as the methodological references of Information Science and Content Analysis. As an object of research, the DeltaFolha nucleus was defined, an online editorial of the Folha de São Paulo newspaper that periodically publishes reports produced based on data journalism practices. For the construction of the research corpus, a set of 412 news and reports produced by the nucleus was extracted, including texts and images, materials that were investigated through qualitative content analysis and analysis of the comprehensibility of the visualizations. In the results, it was observed that the set of texts that form the corpus presents different strategies to generate a sense of truth, with extensive data analysis and a high degree of public interest. In data-based articles, the approach of topics with a high social impact was recurrent, with data linked to political facts, public health, rights and citizenship. The nucleus also demonstrated a high degree of autonomy, with data investigated and crossed in an authorial way in most cases. In addition, the exploration of extensive databases, with tens of thousands of information, was recurrent. Also, in most articles, the journalistic production in co-authorship of two or three professionals was identified. It was also observed the care in explaining, even superficially, the methods used by journalists for data analysis. In the specific analysis of visual resources, such as graphs, infographics and visualizations, a notable effort was identified to build resources that complemented the textual descriptions of the investigated data, with the presentation of complex and, sometimes, extensive art. Some visualizations had the ability to immerse the reader in the historical facts described, as in the cases of timelines that addressed important facts of national politics. A negative point noted was that, sometimes, the visual resources presented too much information, which made it difficult to understand.