Mestrado em Comunicação (FIC)

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Além da câmara de eco: desvendando mitos e verdades sobre o consumo informacional dos brasileiros na pandemia de COVID-19
(Universidade Federal de Goiás, 2025-03-06) Echegaray, Maria Ayeska Andrade; Mundim, Pedro Santos; http://lattes.cnpq.br/0065670247671119; Mundim, Pedro Santos; Silva, Magno Luiz Medeiros da; Oliveira, Vanessa Veiga de
This research aimed to detect the presence and analyze the real impact of the echo chamber on Brazilians in relation to the customized consumption of information during the COVID-19 pandemic, taking into account the political and affective polarization of a public health issue by media coverage. More specifically, assess the causes of this phenomenon and the extent to which it has impacted, or not, people's behavior in the face of the pandemic. Understand the true reach of echo chambers in a multimedia communication environment, combining online and offline channels in a transmedia process; checking, within the pandemic context, whether this phenomenon is being overestimated or not. The study maps and explores how far the power of traditional media and digital media goes in promoting echo chambers and how they have impacted, or not, on the behavior and attitudes of Brazilians, based on quantitative analysis of data from the research “Communication in combating COVID-19: Identification of informational inequalities in segments at risk”, coordinated by the Center for Research in Political Communication and Public Health (CPS) at the University of Brasília (UnB) in 2020. Our analyzes found findings of the presence of the echo chamber on a smaller scale than expected, being the phenomenon most easily identifiable in traditional media, especially TV, regardless of the ideological spectrum of the audience. Digital media has surprisingly had the opposite effect of taking people out of their echo chambers. We conclude that the customized consumption of information and the presence in the chambers reach more predisposed individuals who opt for traditional media, especially TV, that is, less educated people, with less interest in politics and follow the protestant religion. Therefore, group identities and affiliations proved to be more important than the ideological spectrum or partisanship in the choices of information sources. As for the impact on the behavior and attitudes of Brazilians, it was not significant according to our study, dismantling theories of media determinism and bubbles formed by digital media algorithms
K-POP como narrativa transnacional de exportação: uma análise sobre a era Love yourself do BTS e seu diálogo com as armys
(Universidade Federal de Goiás, 2023-10-30) Coelho, Wadna da Silva; Satler, Lara Lima; http://lattes.cnpq.br/7575445484262991; Satler, Lara Lima; Santos, Alexandre Tadeu dos; Girardi Júnior, Liráucio; Urbano, Krystal Cortez Luz
This research started from the need to understand how K-pop is successful in the West even though it is a musical genre whose language, sound and visual production are unfamiliar. Seeking to discuss how the process of transnationalization of K-pop to the West occurs and how this genre becomes increasingly popular among the public and also among major brands. The guiding question is: How does the process of transnationalization and rise of K-pop occur in the West? In the search for this answer, Critical Narrative Analysis (MOTTA, 2013) is chosen as a methodological model in which the narrative is analyzed considering the communicational context, going beyond the classical approach. The Theory of Mediations (MARTÍN-BARBERO, 1997) is brought as an ally in cultural analysis, considering social practices, production and relationships established in the different spaces that K-pop occupies. Moving on to the analysis, it is therefore necessary to consider the context of K-pop, its structure, history and form of production and seek to understand in the text – musical and audiovisual production – what elements are present that promote this transnationalization. As an object of analysis, a production by the group BTS called Love Yourself was chosen, in which three video clips are used to understand how communication strategies that facilitate transnationality are applied in the text. The results show that transnationality is present through a narrative that relies on different communicative strategies present in the analyzed text, but also in the social and contemporary context of digital media, also considering the action of the armys in strengthening the transnationality of the works. As a conclusion, in K-pop there is always the use of transnational elements, whether visual, aesthetic or sound, that seek to both facilitate the understanding of the message transmitted and also make it easier for the public to consume. But these elements are understood in different ways according to the cultural context of each fan.
A moda goyana: conteúdos e discursos em jornais regionais do século XIX
(Universidade Federal de Goiás, 2023-09-12) Fonseca, Bruna Alecrim; Borges, Rosana Maria Ribeiro; http://lattes.cnpq.br/8386191325702205; Borges, Rosana Maria Ribeiro; Borges, Rogério Pereira; Flores, Ana Marta Moreira
The research examines women's clothing fashion in Goiás from 1830, shortly after the Independence of Brazil - when the territory of the state of Goiás was elevated to the category of province - until the year 1900, in the 19th century. To do this, the content analysis method was used in conjunction with discourse analysis. The dissertation carries out a bibliographical survey on clothing fashion and the history of Goiás, making it possible to develop a detailed investigation of the approaches to advertisements and texts in nineteenth-century Goiás newspapers present in the Hemeroteca Digital Brasileira. Thus, the researcher looked at the collection of 22 periodicals in the region, carrying out targeted searches using the terms “Fashion”, “Clothing”, “Attire”, “Clothes” e “Dress”. The analysis of the periodicals allowed the discovery of countless information about Goiás society in the 19th century and helped in understanding who Goiás women were, how they lived and how they were seen in the period. It was also possible to discover a large part of the materials, clothes and accessories used by these women. The study contributed to a better visibility of women in nineteenth-century society in the state of Goiás through the acts of clothing and social role played via content published in periodicals.
A produção e os acessos de conteúdos jornalísticos de interesse público por meio da ferramenta QR Code: um estudo de caso do jornal O Popular
(Universidade Federal de Goiás, 2024-02-05) Rigueiral, Jaísa Gleice Rodrigues dos Santos Picazo; Moraes, Ângela Teixeira de; http://lattes.cnpq.br/5759623883813822; Moraes, Ângela Teixeira de; Borges, Rogério Pereira; Carvalho, Rafiza Luziani Varão Ribeiro
Public interest in Journalism is both part of professional culture and a deontological and theoretical value in studies on Journalism. This dissertation aims to understand the presence of public interest in the content of the news presented in the TV commercial “Leia Agora em O Popular”, as well as access through the QR Code. This quick response code is a strategy implemented with the aim of gaining readers for the printed and digital versions of the newspaper “O Popular”, founded in Goiás in 1938, and with a wide reach in the state and the Central-West region. This is a case study that combines qualitative and quantitative approaches. Theoretically, the relationship between journalism of business nature and public interest as a component of the social discourse that legitimizes Journalism is discussed, with a view to understanding this new commercial tool. It is also investigated whether the materials of public interest to be made available on the QR Code are present in the selection by the editors and reporters of “O Popular” and whether they are accessed by readers. It is concluded that, although the QR Code is an insignificant strategy for converting readers into subscribers, content of public interest is valued by the newspaper O Popular and also captures the interest of readers.
Discursos jornalísticos sobre a Comunidade LGBTI+: Uma Análise Comparada nas Afiliadas do Portal de Notícias g1 da Região Norte
(Universidade Federal de Goiás, 2025-02-24) Santos, Antônio Guilherme de Lima; Borges, Rosana Maria Ribeiro; http://lattes.cnpq.br/8386191325702205; Borges, Rosana Maria Ribeiro; Moraes, Ângela Teixeira de; Sousa, Francisco das Chagas Alexandre Nunes de
The dissertation analyzed journalistic discourses on sexual and gender diversity, focusing on the LGBTI+ community, as disseminated in the Northern Region of Brazil. The main premise of the research considers that issues related to sexual and gender dissidences are subject to stigmas and discriminatory prejudices. The news coverage of these topics is influenced by the reproduction of hegemonic heteronormative and cisnormative conceptions, as well as by structural binary formations in journalistic production. Media outlets, immersed in market competition and large-scale production, utilize web journalism as a means of disseminating information in real time. However, these publications often perpetuate ideas rooted in dominant ideological and symbolic orders. In this context, journalistic production contributes to the perpetuation of stereotypes, as the credibility of information transmitted by web newspapers is tied to the reproduction of meanings reflecting the regional context of each outlet. Thus, regional journalism portrays local events but often adopts approaches shaped by dominant notions, marginalizing content outside social norms and reinforcing prejudices about sexuality and gender identity. The research analyzed journalistic discourses about the LGBTI+ population published by eight g1 portals of Grupo Globo (g1 Acre, g1 Amapá, g1 Amazonas, g1 Pará, g1 Rondônia, g1 Roraima, g1 Santarém e Região, and g1 Tocantins), which cover the states in Brazil's Northern Region. Adopting a qualitative approach, the study employed a comparative method and triangulated data collection instruments through documentary research in the web newspapers' archives over a one-year period (2023–2024). It also conducted content analysis of the obtained data and in-depth interviews with journalists from these web newspapers. The findings reveal that publications on sexual and gender diversity vary across the portals, although they present similarities in certain events. These dynamics highlight the lack of critical reflections and investments in addressing these themes during the journalists' work routines.
A comunicação pública da ciência no Jornal UFG: análise de conteúdo e estudo de recepção
(Universidade Federal de Goiás, 2025-02-25) Steindorff, Kharen Stecca; Neves, Luiz Felipe Fernandes; Oliveira, Tiago Mainieri de; http://lattes.cnpq.br/4332108741473825; Oliveira, Tiago Mainieri de; Neves, Luiz Felipe Fernandes; Silva, Magno Luiz Medeiros da; Diniz Filho, José Alexandre Felizola
For a long time, the dissemination of science to the general public has been studied with a focus on the sender, with a unidirectional approach to the message being sent. In contrast, authors such as Castelfranchi and Bueno proposed changes in science journalism, which mainly involved the area of the sociology of science. These changes highlighted the importance of integrating society into scientific production processes. Thus, this study sought to understand how the process of constructing the public communication of science occurs through the readership of Jornal UFG (a communication vehicle produced by the Secretariat of Communication (Secom) at the Federal University of Goiás). First, we listed some concepts already used to establish this interaction and advocated the use of the terminology "public communication of science” (PCS) in the development of our research. A bibliographic survey of these studies on PCS also helped us understand what characterizes this process. Next, we performed a content analysis of some articles in the Jornal, with the aim of finding elements of PCS. We then conducted empirical research to identify the profile of the vehicle's readership, using questionnaires, focus groups and interviews. Based on the samples collected from the target audience, we proposed possible contributions to increase the participation of the readership in the construction of public communication of science produced and disseminated by Jornal UFG.
Competências midiáticas e informacionais de líderes de bairros de Araguaína (TO) na relação com a mídia local e comunidade
(Universidade Federal de Goiás, 2024-11-30) Vale, Keliane Morais Silva Santos; Freitas, Luiz Antônio Signates; http://lattes.cnpq.br/0464596762919932; Freitas, Luiz Antonio Signates; Mota, Alice Agnes Spíndola; Santos, Andréa Pereira dos
With the digital context and, to some extent, considering all media as public goods, the expression of more voices is expected. This statement aligns with the rationale of this research, which is precisely to know what conditions are necessary for the inclusion of individuals in minority positions in communication, especially in local journalism. Previous studies by the author of this dissertation have already found restrictions on participation in local journalism (Vale; Melo, 2020; Vale; Ramos, 2020). This scenario pointed to media and information literacy (MIL) competencies, which in this work are linked to the principles and dialogues of Media and Information Literacy (MIL). It was assumed that social participation in the local communication environment was not yet a relevant factor, which brought up the central research question: what are the MIL competencies of individuals in minority positions in communication? To delineate the research, leaders from peripheral neighborhoods of Araguaína, Tocantins (TO), were selected to learn about their communication practices and assess their relationships with the local media and community. In this way, the lack of land regularization was highlighted as a catalyst for communication processes, with the low level of MIL competencies being a research hypothesis. As for the specific objectives, there were three: a) to outline the profile of the interviewees regarding media and information literacy; b) to understand the relationship of neighborhood leaders with the local media and community; c) to verify the role of the Consultative Council of Neighborhood Associations of Araguaína (CCABA) in promoting communication practices of neighborhood leaders. The research had a qualitative approach, in which in-depth interviews were used. The initial procedure of the research was the selection of two neighborhoods as the study locus: the Cimba sector, which has a small area whose owners or occupants have never had their land situation resolved with the public entity; and the Alto Bonito sector, which is undergoing a legal process of threat to repossession. The interviews were conducted with the presidents of the two mentioned neighborhoods and also with the president of CCABA. The female leadership in the positions in question reveals issues that have not gone unnoticed, but are not the focus of this study. Media and information literacy competencies were the analysis categories mobilized for the development of this dissertation, whose results showed the importance of some of them for the performance of a community leader, of which we highlight, as an example, the ability to ‘participate in social or political activities through networks or in person, in an informed way’. It was also noted that social engagement prior to neighborhood leadership contributed to the empowerment of the interviewees who most demonstrated MIL competencies. Another observation is that the participation of residents in collective projects promoted the "sense of belonging," essential for the formation of the community, and boosted communication, as seen in the fight for land regularization in the Alto Bonito sector. The results partially refute the initial hypothesis of a low level of MIL competencies, as they reveal particularities in the analyzed cases. Neighborhood presidents demobilize/limit their media and information literacy competencies due to factors such as the need for political articulation with public agents and concern with public exposure. The inferences of this dissertation on the role of CCABA in promoting communication practices of neighborhood leaders indicate that there is no inclination of the institution to promote this type of action, and it is perceived that the political relationship in the management of the council interferes with the recognition of media and information literacy competencies for effective democratic participation, highlighting the need to review the council's role.
Do jornalismo ao streaming: a cultura da convergência e a narrativa criminal de Suzane von Richthofen
(Universidade Federal de Goiás, 2025-02-27) Camargo , João Pedro Felix Ortiz; Santos, Alexandre Tadeu dos; http://lattes.cnpq.br/8783109007334551; Santos, Alexandre Tadeu dos; Fernandes, Ana Rita Vidica; Coca, Adriana Pierre
This study aims to understand the relationship between violence in the media and the culture of convergence, according to Jenkins’ perspective and based on documentary records of the Richthofen Case. More specifically, it seeks to analyze this dynamic within the contemporary media ecosystem, particularly through bibliographic and documentary research. In this regard, we highlight how streaming has become increasingly central to the dissemination of criminal narratives, reinforcing consumption dynamics and interactions in an increasingly participatory media environment. The choice of the criminal case of Suzane von Richthofen, who was imprisoned in 2002 for her direct involvement in the murder of her parents in São Paulo, is particularly relevant due to the production of three films and a series through Amazon Prime, a streaming platform for audiovisual content. The case received extensive media coverage, thus involving the role of journalism and society’s continuous interest in the spectacularization of violence. It is possible to understand that media coverage persists as long as new actions are triggered or reinterpreted in new media formats, highlighting the interdependence between content production and audience engagement. This behavior becomes atypical when violent cases are involved, precisely due to the algorithmic and economic logic that sustains the high demand for such content. Finally, this study aims to promote a clear and open exchange of information within the academic community. Furthermore, expanding the discussion on the theory of convergence culture and its role in the creation and circulation of criminal narratives can contribute to new analytical approaches and critical reflections on the role of the media and communication professionals in shaping the collective imagination about crime.
A Influência da Mídia na Formação da Percepção Ambiental: efeitos e limites na opinião pública brasileira
(Universidade Federal de Goiás, 2024-11-11) Correia, Giovana Paula Oliveira; Mundim, Pedro Santos; http://lattes.cnpq.br/0065670247671119; Rodrigues, Cae; Mundim, Pedro Santos; Silva, Magno Luiz Medeiros da
This work investigates the effect of the new digital communication media in changing the behavior of the Brazilian population in relation to environmental and sustainability issues. In a context of growing awareness about the environmental transition and the search for sustainable practices, the media plays a key role in investigating and promoting public opinions and attitudes. In addition, it allows organizations to share information about sustainable practices and serves as a means for social movements to disseminate ideas and propose changes. The media is able to influence public attitudes, especially on environmental issues. However, there is still no conclusive evidence on the effects of the media on public opinion regarding the environment. The research seeks to explore how transformations in the media ecosystem can affect the attitudes, behaviors and opinions of the Brazilian population related to sustainability. A quantitative analysis of public opinion survey data was conducted to evaluate the potential impacts of digital media on public behavior change, with the aim to highlight the role of digital media in shaping Brazilians' attitudes and behaviors concerning environmental transition and development, thereby contributing to a broader understanding of the media's influence on pro-environmental awareness and actions within the country.
Fundações e jornalismo: a contribuição da Fundação Gabo para o jornalismo de alto impacto por meio de bolsas de produção jornalística concedidas entre 2020 e 2023
(Universidade Federal de Goiás, 2024-11-28) Lozano, Erika Belén Hernández; Dias, André Bonsanto; http://lattes.cnpq.br/5025469064512821; Dias, André Bonsanto; Borges, Rosana Maria Ribeiro; André, Hendryo Anderson
The objective of this research is to investigate the contribution of the Gabo Foundation to high-impact journalism through the journalism production grants awarded between 2020 and 2023. These grants are an economic incentive offered by this non-profit organization through competitions in which interested journalists apply for funding to develop high-impact reports. For this research, the case study method was used. Data collection included documentary research on the four grants awarded during this period: Solutions Journalism Grant (2020); Rosalynn Carter Fellowship for Mental Health Journalism (2021); Fund for Investigative Journalism and New Narratives on Drugs (2022); and Collaborative Journalism Research Grants on Inclusive Recycling (2023). In addition, in-depth semi-structured interviews were conducted with the four journalists who were awarded these grants (from Brazil, Mexico, Argentina, and Bolivia) and with the Foundation's program director. The analysis of the collected data revealed that these grants are seen as an opportunity to develop more in-depth investigative journalism. Although impact is an important criterion required by the foundations, it is difficult to measure. However, the reports funded by the Gabo Foundation create the conditions to produce high-impact journalism and, most importantly, increase the professional satisfaction of the journalists involved.
Inteligência artificial, cultura e cinema: análise estilístico-narrativa de A.I. de Steven Spielberg
(Universidade Federal de Goiás, 2024-11-22) Verri, Carolina de Souza; Oliveira, Rodrigo Cássio; http://lattes.cnpq.br/0545897116631093; Oliveira, Rodrigo Cássio; Borges, Rogério Pereira; Christino, Daniel
This present work is a film analyzes of A.I.: Artificial Intelligence (2001) directed by Steven Spielberg, in order to understand how the film gender of science fiction updates the structure of the monomyth, as defined by Joseph Campbell (2007). For this reason, the study investigates the stylistic devices shown by the mise en scène and its levels of meaning. The film analyses are segmented into acts, allowing the film to raise its on questions. Additionally, the film’s narrative structure is analyzed bases on the concepts of Robert McKee (2018), taking into account the characterization and function of the protagonist, David, during the narrative. In parallel, the development of the character’s dramatic arc is also examined through the stages of the monomyth and its archetypes, as described by Jung (2023). Similarities were identified between the archetype of the divine child and the role that the protagonist fulfills with the narrative’s resolution. Framings of David underneath circular forms revels that the film’s stylistics choices follows the typical representations of this archetype, which is often associated with circular figures. The analysis of the stylistic elements also brought to attention the recurring presence of water throughout David’s journey, whose symbolic meaning is interpreted through Gaston Bachelard’s (2018) work. Through the analysis, the intertextuality within the film and within Spielberg’s work becomes evident. This is not only due to the film’s inspiration from Brian Aldiss short story Super toys Last All Summer Long (2001) but also due to how the narrative references the story of Pinocchio. Intertextuality is also manifested in the narrative conventions of the classical cinema and of the cinema of science fiction. The theme of creating an artificial intelligence capable of surpassing its creators is often shown in science fiction literature and cinema. Such cultural products points to the impact of new technologies on the field of cultural studies. Thus, this study seeks to understand how science fiction movies updates the structure of the monomyth to address contemporary themes and universal questions about humanity and the relationship between creator and creature on the field of artificial intelligence.
A estética kitsch na cultura digital: um estudo de caso das redes sociais das lojas Havan
(Universidade Federal de Goiás, 2024-10-29) Oliveira, Hebert Regis de; Oliveira, Rodrigo Cássio; http://lattes.cnpq.br/0545897116631093; Oliveira, Rodrigo Cássio; Borges, Rosana Maria Ribeiro; Barcellos, Zanei Ramos
The work investigates kitsch aesthetics in digital culture through Lojas Havan's social networks as a way of understanding how the style appears in the company's communication strategy. The study traces a trajectory of kitsch, from a historical-communicational perspective, in mass, media and digital cultures as a way of delving deeper into the manifestations of the style, which has maintained its own foundations to this day. The research, with a qualitative approach, adopts as a method the case study of the digital social networks of Lojas Havan, using bibliographical research and analysis of still images as methodological procedures for exploring and processing the collected data. As a result, the research checks the strong presence of kitsch in the images produced by Lojas Havan, understand how they emerge and circulate on four platforms managed by it - Facebook, Instagram, Linkedin and X – beyond to contextualize the use of the style as a organizacional communication strategy which transports the kitsch of the visual identity of physical stores to digital.
Narrativas sobre a saúde pública na Secção Scientifica do Jornal O Publicador Goyano (1885-1892)
(Universidade Federal de Goiás, 2024-08-21) Portela, Ysabella de Medeiros; Borges, Rosana Maria Ribeiro; http://lattes.cnpq.br/8386191325702205; Borges, Rosana Maria Ribeiro; Borges, Rogério Pereira; Sousa, Jorge Pedro Almeida Silva e
The research investigates the narratives about public health in the SecçãoScientifica of the periodic. O PublicadorGoyano, founded by José do Patrocinio Marques Tocantins, a black journalist, son of a enslaved father, raised only by his mother, born in the city of Goiás, the former capital from the Province which is considered rare in the Afro-descendant community of the century XIX. His work was rooted in abolitionists and republicans scopes and it's editorship was focused on scientific discussions, with themes pertinent to health, education and popularization of scientific knowledge. This work lists characteristics about the periodical, its founder and the analysis of the editions of the SecçãoScientifica on the newspaper available in the Hemeroteca Digital Brasileira. The research has a qualitative approach, using as method Case Study and instruments as Bibliographic Survey, Documentary Research and Narrative Analysis. The result of this study allowed us to understand how the periodic's editorial, as well as its creator, were aligned with positivist thoughts and how the periodical's SecçãoScientifica was able to contribute to discussions about the popularization of scientific knowledge in the Province of Goiás in the century XIX.
Quem somos nós? Homossexualidades masculinas e os regimes de verdade no Canal das Bee
(Universidade Federal de Goiás, 2024-08-30) Santos, Lucas de Freitas; Gomes, Suely Henrique de Aquino; http://lattes.cnpq.br/3007925506666700; Gomes, Suely Henrique de Aquino; Moraes, Ângela Teixeira de; Fernandes, Luís Antonio Bitante
This study investigates the constitution and transformation of homosexual subjectivities in Brazil between 1980 and 2020 to question which truths and ways of being a homosexual man emerged in the 2010s in the Canal das Bee videos published on YouTube. To this end, Michel Foucault's ideas on power, subject, and truth are presented, in addition to post-structuralist discussions on communication and language. In view of these concepts, Foucault's genealogy is used, which divides the research into two methodological movements. First, the patriarchal and neoliberal gender origins that constituted a homonormative ideal in male homosexual practice between 1980 and 2010 are described based on the discussion on masculinity and transgenderism. Then, in the 2010s, the emergence of a regime of truth is described in which homosexuals are driven by Canal das Bee to question themselves about homonormative gendering. Based on these methodological movements, it is possible to say that Canal das Bee brings forth a homosexual who strategically uses essentialist and constructionist perspectives to free himself from violence and establish himself as a man who is no longer grounded in homonormative ideals, but in a universe of possibilities previously limited to women. Through this displacement of male homosexuality, the channel encourages care for others, since a selfish and solitary experience does not match the collective need imposed today by social and political movements. In this way, the research highlights the importance of understanding the articulations, promotions and pedagogizations about gender and sexuality that are conveyed, and how these practices influence the subjectivation of individuals
Discurso e transgeneridade: uma análise do discurso da imprensa sobre a representação trans e travesti em telenovelas
(Universidade Federal de Goiás, 2024-03-01) Camelo, Mario Luiz de Souza; Santos, Alexandre Tadeu dos; http://lattes.cnpq.br/8783109007334551; Santos, Alexandre Tadeu dos; Borges, Rogério Pereira; Jesus, Jaqueline Gomes de
The research proposes, in short, to identify whether the press discourse about the trans and transvestite population has been changing, redefining itself or “evolving” over time. Through the application of discourse analysis in articles from the newspapers O Globo, O Estado de São Paulo and Folha de S.Paulo about the transvestite character Sarita Vitti, from the telenovela “Explode Coração”, by Glória Perez, from 1995, discourses are identified hateful, transphobic and that place trans and transvestite people in places of subservience and erasure. Afterwards, the same analysis is applied to articles from the same newspapers about the character Ivana, who transitions gender in the telenovela “A Força do Querer”, by the same author, from 2017. The objective is to understand whether the lapse of 22 years made the speech of the press changing, whether or not it brings more representation and spaces of power to these people. To support the analysis, which is based on the ideas of power by Teun A. van Dijk (2020), the research elucidates in its theoretical framework concepts about transgenderity, representation and telenovelas and their great influence as entertainment and information channel in Brazil. In the end, it will be seen that the discourse on transgenderity in the press becomes more didactic, positive and representative over time, however, there is still stigma, prejudice, practices such as the incorrect use of pronouns and the fact that transgenderity is still be treated as something peculiar and incipient, in addition to other issues to be observed.
A produção de sentidos sobre as queimadas na Amazônia a partir das reportagens do Fantástico: recepção, cidadania e meio ambiente
(Universidade Federal de Goiás, 2024-08-13) Jorge, Taynara Flávia Sanches; Oliveira, Tiago Mainieri de; Oliveira, Tiago Mainieri de; Silva, Magno Luiz Medeiros da; Braga, Claudomilson Fernandes
The environmental crisis, particularly the advance of deforestation and wildfires in Brazil, with a focus on the Amazon, has been widely covered in the press in recent years. Due to this environmental collapse occurring in Brazil and around the world, this research aims to analyze the production of meaning by employees of an industry that has sustainability as a corporate pillar, based on their reception of media coverage about the Amazon wildfires and environmental preservation. The study's objective is to analyze how the employees of Vasap Design perceive and reinterpret the topic based on content presented by the program Fantástico on Rede Globo. The theoretical framework of the work is based on Reception Studies and the concepts of Mediatization, Citizenship, and Environmental Journalism, with the main cited authors being J.B. Thompson, José Luiz Braga, Wilson Bueno, Jesús Martín-Barbero, Maria Immacolata Vassalo de Lopes, and Nilda Jacks. A multi-methodological study was chosen through reception analysis in a case study, using focus groups as the data collection technique. This method allows the researcher to combine in-depth interviews with participant observation, techniques widely used in qualitative research like this one. Thus, it was understood that although the environmental issue is a global and broad topic, it makes sense for this study to focus on a local context. For this reason, the research was directed toward a case study in the workplace, focusing on the daily experiences of employees and their lives in a company that positions itself as environmentally responsible. This choice allowed for observing how subjectivities, both individual and collective, are formed based on the reception of information by the media and work as a mediating factor. Therefore, the hypothesis underlying this study is that the professional environment acts as an important mediator in how individuals receive and process media messages. For the systematization and analysis of data, it was understood that the most suitable technique for this research is Content Analysis, as proposed by Laurence Bardin, which was carried out in two stages. The first stage involved categorizing and analyzing the environmental coverage of the program Fantástico from 2018 to 2021, so that, through this initial analysis, the reports discussed in the focus groups could be defined. Then, Content Analysis was used again to categorize and infer the reflections raised in the discussion groups. From these reflections, it was possible to identify that the environmental theme permeates the discussions among Vasap Design employees, especially in the workplace, which means that when they watch the presented reports, they already have some affinity with issues such as the Amazon wildfires and the environmental crisis. It was also observed that although the reports used as the research corpus presented relevant and complete information about the environmental collapse that Brazil is facing, the central focus was on the consequences of wildfires and deforestation. The causes and, especially, the solutions were subtly addressed, which contributed to the employees' understanding of the catastrophic scenario of the wildfires in Brazil, but did not enhance their perception of how society and each individual contribute to the problem and also to its mitigation. Thus, the research leads to the understanding of the media as an important tool for promoting citizenship, especially when combined with other forms of mediation that enable dialogue on environmental issues.
Movimento mães de maio: afeto, emoção e (re)existência no processo comunicacional das imagens veiculadas no perfil do Instagram @movimentomaesdemaio
(Universidade Federal de Goiás, 2024-03-27) Araújo, Maurício Reis; Fernandes, Ana Rita Vidica; http://lattes.cnpq.br/9011537191118959; Fernandes, Ana Rita Vidica; Santos, Alexandre Tadeu dos; Meirinho, Daniel
This research aligns with a perspective of communication as a bond. It seeks to delve into the relationships of affection, (re)existence, and emotion that permeate the way participants of the Movimento Mães de Maio communicate their pain and advocate for other modes of existence for their sons and daughters, who were killed by the police. Through contextualizing the Movimento Mães de Maio, created in 2006, one can perceive the invisibility surrounding individuals, mostly Black, in situations of social and economic vulnerability. The discussion then turns to police violence and photography as instruments of power, but also capable of creating counter-visualities. Subsequently, the research delves into the images disseminated on the Instagram profile @movimentomaesdemaio to examine how affection, emotion, and pain materialize within them. It is concluded that these paths lead to the understanding of the movement as an act of resistance against the violence of the Brazilian state and the images as producers of actions and thoughts.
Vlive: um microssistema da Hallyu no universo das plataformas
(Universidade Federal de Goiás, 2024-08-29) Brito, Leticia Ribeiro de; Dias, André Bonsanto; http://lattes.cnpq.br/5025469064512821; Dias, André Bonsanto; Oliveira, Rodrigo Cássio; Araujo, Mayara Soares Lopes Pinto de
This study characterizes and analyzes the operation of the south korean platform Vlive tv, which existed from 2015 to 2022, according to its components that positioned it as part of a platform ecosystem, as discussed by Van Djick, Poell, and Waal (2018). Vlive tv offered streaming and ondemand content aimed at the niche of global K-Pop fans, who sought a sense of closeness to artists of this genre despite geographical distance. It also allowed fans to meet and associate, working equally as a social network and a tool of the Hallyu, the wave of south korean culture dissemination. For the platform analysis, the study considered the three main pillars of an ecosystem according to Van Djick, Poell, and Waal (2018): datification, selection, and commoditization. Identifying and analyzing these pillars, along with the characteristics of the microsystem – the platform in its individuality as discussed by Van Djick (2016) – was the primary methodology of this research. Complementary methodologies included documental research and semi-structured interviews with former platform users about their experiences. This study presents an opportunity to identify strategies for the cultural diffusion of a nation in a global scenario increasingly reliant on platform services. Through this study, it is evident how Vlive constructed its governance linked to market relations, established itself as a social intermediary, and commoditized fan experiences through a transmedia narrative. It is also pertinent to observe how Naver, the company that owned Vlive, sought to serve diverse markets through platforms and became important for the economy of South Korea.
Estudo preliminar sobre a liberdade de expressão na perspectiva dos marcos regulatórios das mídias sociais
(Universidade Federal de Goiás, 2024-02-05) Bezerra, Isabella Alves; Rezende, Laura Vilela Rodrigues; http://lattes.cnpq.br/1612227255633180; Rezende, Laura Vilela Rodrigues; Santos, Andréa Pereira dos; Castro, Maria das Graças Monteiro
This dissertation examines the complex and dynamic intersection between disinformation and freedom of expression in the context of social media, which have become central arenas for the formation of public discourse. The study also proposes a critical analysis aiming to understand how Brazilian and foreign legislation present their regulations on content moderation with a view to combating misinformation and the context of dark interests that involve large social media companies. The methodology used is qualitative, and uses theoretical review and documentary research to build a theoretical framework based on the ideas of different authors on the topic, in addition to presenting a comparative study between current social media regulations. It is concluded that there must be a necessary balance involving the critical education of citizens, clear, objective and transparent rules provided by social media and legislation that regulates these tools, whose operation is based on profit to the detriment of any protection that can be established for citizens who use them.
Ensinando a transgredir: o comportamento informacional de docentes para a efetivação de uma educação antirracista
(Universidade Federal de Goiás, 2024-02-19) Vieira, Sara da Cruz; Valério, Erinaldo Dias; http://lattes.cnpq.br/8493209936697007; Santos, Andréa Pereira dos; http://lattes.cnpq.br/9315618025567235; Santos, Andréa Pereira dos; Fernandes, Ana Rita Vidica; Silva, Leyde Klebia Rodrigues da
This study focused on analyzing the informational behavior of the teaching staff at the Federal University of Goiás in the areas of Human Sciences and Applied Social Sciences, in their pedagogical practice, in relation to ethnic-racial themes. To achieve this end, the following specific objectives were defined: carry out a literature review addressing the information behavior of teachers and ethnic-racial relations, present the types of information sources used by the teaching staff in their pedagogical practice; articulate the relevance of the debate on ethnic-racial relations in teaching practice; highlight the importance of critical information as a crucial element in supporting anti-racist education; and identify the process of searching, accessing and using ethnic-racial information by teaching staff. Adopting a qualitative and exploratory methodology, the study was based on bibliographical and documentary research of a basic nature. The analysis of the collected data was carried out using the chosen information behavior model. An online questionnaire was administered, in which 120 responses were obtained. The questions consisted of finding out whether the faculty investigated discussed ethnic-racial issues, the sources of information used, how they used the information in pedagogical practice, frequency, satisfaction or dissatisfaction at the time of the search, at which stage of training they had contact with theme, the challenges in working on the subject in higher education, as well as their positions on working with ethnic-racial themes. The conclusion of the study emphasizes that the teaching staff has some familiarity with the ethnic-racial theme, teaching is present in most of the courses investigated, but despite advances in studies on the subject in academic environments, there is still a significant path to be covered for its full integration and coverage in pedagogical practices. It is necessary that, in addition to the personal interest of each professor, the university also commits itself to promoting these studies within the classroom, not limited to holding events, it is also necessary to invest in continuing education, and in the reformulation of curricula in all areas of knowledge, so that ethnic-racial themes are studied comprehensively.

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