A resistência narrada em rede: o feminismo por hashtag #justiçaporMariFerrer
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2022-08-29
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Universidade Federal de Goiás
Resumo
The struggle of women for rights and to recognize themselves as citizens is extensive. With
digitally mediated technologies, new expressions of resistance emerge, such as
cyberfeminism. Several cyberactivist manifestations have used hashtags as part of their
discursive strategy. The cases concerning the mobilization of women became known as
hashtag feminism (hashtag feminism). This is a phenomenon that has multiplied and repeated
itself around the world, including Brazil. Through hashtags,
Different narratives are created, merging individual stories into a larger, connective narrative
that reverberates through different digital media and can reach the streets. To understand the
new forms of mobilization and political action contained in this phenomenon, the present
research proposes to analyze the case of the young Mariana Ferrer and the consequences of
the hashtag #JustiçaPorMariFerrer, which circulated on Twitter. The object of study also raises
questions about how the public and private meet in this type of movement, tensioned both by
the feminist vision of 'the personal is political', and by the spectacularization of private life
that occurs on the internet. The theoretical discussion is based on authors such as Castells
(2003; 2017), Clark (2016) Papacharissi (2002; 2011; 2015), Polletta (1998, 2009), Young
(2002), Sibilia (2008), Fraser (1985;1990 ), between others. The analysis methodology
adopted was Bardin's Content Analysis (2011), through categorical analysis, supported by
KDD procedures, by the large volume of data extracted from social networks, with the help of
software such as Power BI and Iramuteq. The study's main objective is to understand the
narratives of feminist resistance, which are built in the digital environment. In this way, we
seek to analyze how the movement is built over time, the messages that build its narrative
and how they can have political consequences. The analysis evidenced the solidarity between
the actors and the repudiation directed to the official institutions of the State, in addition to
revealing characteristics of the cyberfeminist movement today and its duality between the
personal and public spheres, with the formation of affective publics.
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ARRUDA, I. L. A resistência narrada em rede: o feminismo por hashtag #justiçaporMariFerrer. 2022. 165 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2022.