Flexibilização de projetos mediante a análise do perfil sociodemográfico do consumidor do mercado imobiliário
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2013-06-10
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Universidade Federal de Goiás
Resumo
The way of dwell and live, faces huge transformations that have been changing the society
and its relationship with space. In a dynamic and competitive market, understand the
consumer’s needs becomes imperative to define the product. Flexible spaces are capable to
get adapted to a larger number of users, with different necessities in distinct moments of their
housing career. This study has the will of investigate and analyze the real state’s production of
the market of Goiás and the project’s flexible, considering a joint analysis of its socio
demographic attributes that characterize the consumer’s behavior. It is a descriptive research
and the methodology used for obtain the data and results was divided in three stages. The first
stage was the theoretical review of the pertinent subjects, setting a bibliographic search. The
second part corresponds to getting the data at the same time as the documental research,
divided in three parts, on brazilian consumer’s profile, witch source was the information from
IBGE, data collected at ADEMI-GO and at the design offered by the Goiás’ real state. The
third and last part refers to a case study, where was rated an enterprise that belongs to the
statement with the biggest flexible potential, covering also space and users. The analysis came
from the gathering of information of the construction company and its departments, with the
search of modified unities and through interviews and questionnaires that are about family life
cicle, satisfaction and home choice, housing mobility and changes made at the house. Was
observed that the Brazilian profile had been changed also sociodemographic, reflecting on it’s
way of residing. On the market of Goiás was observed the predominance of smaller
apartments, with more selling on 2 and 3 bedrooms types, and estimated 50 to 90 m2 area, that
represent together 80% of this segment. The market already practice flexible on the homes,
being the most frequent modifications the ones referent to a neutral ambient between the
sectors: the reversible room; the bathroom between two bedrooms, usable as a “suite”, the
kitchen with a bigger wall shared with the living room, making the integration or separation
possible. The size that gives the biggest possibility of flexible, in the areas proposed by the
study are 120 to 150 m2. Can be concluded that the project’s flexible is indispensable by the
building market consumer’s demand of the studied population, since it attends a larger
number of users, even in the purchase, in adaptation to the individual needs or in reselling this
one or another dweller profile.
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CANEDO, Ninfa Regina de Melo. Flexibilização de projetos mediante a análise do perfil sociodemográfico do consumidor do mercado imobiliário. 2013. 380 f. Dissertação (Mestrado em Geotecnia, Estruturas e Construção Civil) - Universidade Federal de Goiás, Goiânia, 2013.