Personagens emolduradas: os discursos de gênero e sexualidade no Big Brother Brasil 10

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Universidade Federal de Goiás


Open your eyes and see. There is nothing more incredible than the act of visualizing the innumerous possibilities that are before our eyes: images, they are more than a combination of colors and forms, they produce meanings and, logically, symbols. From this production of images some questions can be raised, such as, what do they want to represent? This dissertation focuses the images transmitted on the television program Big Brother Brazil (BBB) in its tenth edition, which took place in 2010. When I started the research, the question that I, a television spectator and anthropologist, raised were: how are the discourses of femininity, masculinity and homosexuality reproduced? Above all, how the central model was reproduced hegemonic references? These references seem to subordinate, devalue and limit the plural existences of masculinity, femininity and homosexuality. Finally, I perceived that the fieldwork data did not only show the assumptions of normativity and the subjects were not completely framed, there were dislocations. Knowing that nothing is simple in the field of gender and sexuality, there were several tensions. The diversity proposed by the program had its limits. In proposing to denaturalize the BBB, I aimed to understand how an audiovisual product watched by the most varied social groups can influence, sediment or make one reflect on the formal conventions about gender and sexuality.



ALMEIDA, Katianne de Sousa. Characters in frames: Gender and Sexuality discourses in Big Brother Brasil 10. 2011. 165 f. Dissertação (Mestrado em Ciencias Sociais e Aplicadas) - Universidade Federal de Goiás, Goiânia, 2011.