A produção de sentidos sobre a identidade cultural goiana na obra de ficção seriada Rensga Hits!

Abstract

The state of Goiás and its capital, Goiânia, although historically associated with the sertanejo music scene and recognized as one of the main industrial hubs of this genre in Brazil, are marked by significant cultural diversity. In this context, this study seeks to investigate the production of meanings surrounding the cultural identity of Goiás in the serialized fiction work Rensga Hits!, produced by Globoplay. Set within the universe of sertanejo music and partially filmed in Goiânia, the production fostered the inclusion of local audiovisual professionals alongside external production and cast members. The research aims to understand how the culture of Goiás is represented in the series by analyzing stereotypes, accents, production choices, and representations that are both limiting and expansive in the construction of identities. Methodologically, the study adopts content analysis of selected episodes from the three seasons of the series, combined with semi-structured interviews conducted with the director, the screenwriter, and a local audiovisual professional involved in the production. The study is grounded in the theoretical frameworks of Hall (2006) and Johnson (1999), particularly regarding processes of identification and the circuit of culture, with the aim of relating production choices to the meanings constructed about the cultural identity of Goiás. The results indicate that the series simultaneously presents reductive representations associated with the sertanejo universe while also proposing alternative constructions that highlight the diversity of cultural experiences within the context of Goiás. Furthermore, production choices play a central role in shaping these meanings.