Programas femininos na TV: cidadania e consumo
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Data
2010-05-31
Título da Revista
ISSN da Revista
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Editor
Universidade Federal de Goiás
Resumo
This research paper is conceptually based on the consumer society, attended by the mass
media in building social relationships and the imagination of individuals. It is centered on the
principle that the appeal to the consumption happens to all those who can obtain messages
from the media, i.e., mostly all citizens. In this society, the links with political parties, unions
and other social actions are not enough to respond to citizens' claims and requirements. The
right to consumption is also requested by those included in this context in which consuming
seems to be a matter of rights and duties of citizens. Our study carries out the construction
process of consumption as part of citizenship. We present a quantitative and qualitative study
of the TV show, Mais Você, during the year 2009 which aimed to identify how consumption
is presented.
Descrição
Palavras-chave
Cidadania , Comunicação , Consumo , Programas femininos , Mais Você , Citizenship , Communication , Consumption , Mais Você , Comunicação de massa - relações sociais; Comunicação de massa - mídia e consumo; Comunicação de massa - mídia e cidadania; Gênero - programas femininos na televisão; Rede Globo - programa Mais Você
Citação
NORMANDO, Jullena Santos de Alencar. TV Show for women: citizenship and consumption. 2010. 110 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2010.