Isolamento e manipulação: O uso da pós-verdade como arma política na sociedade da informação

Abstract

The 21st century is considered by many scholars of both social and political sciences, as well as philosophy, as the information age. With increasingly faster and more comprehensive virtual communication, information has come to occupy a central place in the main aspects of human life, from an economic, political and social perspective. We are increasingly connected to each other in the virtual environment, but this communication often becomes a factor of segregation. Social media allows people to express their desires and opinions about anything, but it also produces a culture of isolation at a time when its algorithms only serve to reinforce the opinions and desires expressed. Recent phenomena can be observed to support this perspective of "lack of connection", such as Fake News, which end up becoming important weapons in favor of political ideology and in the formation of new social masses. With the speed of information transmission, society is also beginning to adopt this speed in its relationships, causing people to come together only momentarily, in very specific situations, and not to form a more lasting bond. This occurs because, despite the ease of information circulation, the digital environment allows people anonymity, which in turn goes against the accountability for its content. While in the 20th century, when citizens came together they ended up revealing themselves to their peers, today this gathering can be done by faceless strangers. This research presents a theoretical nature of a qualitative nature, proposing to reflect on the behavioral manipulation produced by this new technology that serves private economic-political interests and how authoritarian groups are increasingly appropriating digital media as way of propagating their ideologies.