Mídia e cultura: um estudo da televisão e da identidade cultural no quilombo de Itamatatiua
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Data
2010-03-19
Autores
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Universidade Federal de Goiás
Resumo
This research addresses how communication and culture are
related in the black community of Itamatatiua. It examines the mediation
from the process of reception of television. The aim of this study is to
explore the relationship between cultural identity Itamatatiua,
manifested in certain practices and cultural values, and the process of
receiving the TV, increasing knowledge about the mediation of culture
in the reception of media content. The research was guided by
theoretical and methodological thinking of cultural studies, with
contributions follow the same path in relation to identity and
communication. For this, the research was conducted in a qualitative
way, using a variety of technical tools such as individual interviews and
family groups, with themes focusing on the mediation of TV reception
and the constitution of cultural identity. Data collection occurred
through field work, conducted with eight families and their relationship
with telev ision, so the study focused on the mediation of cultural
identity and family life. Field work combine some techniques such as
consumption questionnaire, ethnographic observation, semi -structured
interviews, group interviews with families. They were supplemented by
visits in the community of Itamatatiua since 2007 and complemented
with visits during the year 2009/2010. The second step was the
processing of data, developed through the following steps: transcription
of data contained in all instruments of data collection, tabulation and
analysis of such data, which resulted in a descriptive and interpretive.
In research conducted for the analysis of ancient communication
context, the oral tradition, he was explicit that there is a specific system
of communication between that traditional community. Oral tradition has
fulfilled the role of informing and print opinions of those people. What
helped to establish over the years, their cultural identity. Finally,
research on the reception of TV, found that the cultural identity that
maroons operate mediations significant telev ision reception, which acts
as reference systems, from which the television message is consumed
and interpreted. Thus, the content of this medium can be interpreted by
the audience as their cultural competence.
Descrição
Palavras-chave
Recepção , Televisão , Mediações , Identidade , Cultura , Reception , Television , Mediations , Identity , Culture
Citação
GRIJÓ, Wesley Pereira. Media and culture:a study of television and cultural identity in Itamatatiua. 2010. 217 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2010.