As políticas desejantes no Instagran: entre selfies e feedbacks

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Universidade Federal de Goiás


The aim of this research is to investigate and analyze the politics of desire on Instagram. Instagram is a sophisticated technology whose business model is based on datafication and personalized advertising. It consists of a series of tools and resources for people to produce, share, and consume content. Its purpose is to capture attention and guarantee permanence on the platform thanks to a process of incessant maintenance and its mechanisms that overcode subjectivities. Thus, a cybergraphy of this social media platform was carried out. From an analysis of its abstract and concrete machines, its mechanisms of control, yield, and government of life that constitute it, such as the centrifugal governor and feedback, we sought to understand what effects they produce in us and how they engender our desires. With this, it was possible to update and develop notions about the processes of subjectivation, effects of analog and digital coding, as well as to understand the function of subjective feedback mechanisms as a form of government of life in the present, and to analyze and discuss the psychopolitical agency on this platform. The research culminated in understanding Instagram as multiple devices. Among them we highlight three, the confessional device, the device of spectacularization, and the device of consumption. We explore and examine these devices/machines as products of the current diagram and, most likely, present in other platforms as well.



GIMENES, L. F. S. As políticas desejantes no Instagran: entre selfies e feedbacks. 2021. 187 f. Dissertação (Mestrado em Psicologia) - Universidade Federal de Goiás, Goiânia, 2021.