Comunicação pública versus comunicação do governo: estudo de caso sobre o Portal de Notícias do Poder Executivo de Goiás
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Universidade Federal de Goiás
The work consists of a case study about the news portal Goiás Agora, an internet vehicle produced by the executive power of the state of Goiás, and intends to investigate the extent to which said website serves the public interest. From the content analysis of the textual material published on the site and from the observation of the writing routine, it was possible to verify what kind of journalism is practiced by the state body and how the portal approaches the characteristics of public communication. ln addition to the content analysis of news and official documents, and the application of interview, it was observed the work done in journalistic writing in order to evaluate how the portal works and is managed by the state public administration. The theoretical proposal presupposed the bibliographical research about the communication practiced in the public sector, exploring the concepts of public and governmental communication, public and private interest, patrimonialism and webjournalism. The research also looked for in the origin of the formation of the Brazilian State and of the political system in the interior of the country variables that allowed to approach the private appropriation of the activities promoted in public sector organs. The study worked with the concepts of newsmaking; public interest; state communication. This dissertation also rescued the origin of the communication activity in the public administration and described how this activity finds beacons in the Federal Constitution of Brazil and other legal norms. The purpose of this study was to verify the extent to which management favors or impedes the practice of a communication that interests the whole community, or if, on the contrary, it has as prerequisite the attendance of the interests of the political group in power. The results obtained from the triangulation of collection techniques have shown that there is a long way to go so that the theory and principies of public communication become a reality in practice.
LESSA, A. S. Comunicação pública versus comunicação do governo: estudo de caso sobre o Portal de Notícias do Poder Executivo de Goiás. 2017. 148 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2017.