Caracterização da inovação em modelos de negócios: aplicações no transporte aéreo
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2015-12-07
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Universidade Federal de Goiás
Resumo
In the air transport sector, especially in the airlines, innovation in business models can
contribute to the creation of value, competitive advantage and profitability with new
possibilities of action in the sector. The proposed research aims to identify the business
models adopted by Brazilian airlines and characterize how innovation happens to create value,
competitive advantage and profitability by models applied to the sector with the identification
and implementation of appropriate indicators not yet exploited to this understanding. The
methodology consisted of empirical, exploratory and descriptive research by multi case study
with three of the main Brazilian airlines, allowing an investigation to raise significant and
holistic characteristics of innovation indicators applied to the business models adopted in the
sector. The results show the search paradigm breaks related to the dichotomy of the
traditionals models low-cost and full-service toward hybrid business models and perceived
the need for a business model that maintains a balance between the services offered, however,
no major innovations identified by the supplied value proposition. The conclusion is that in
the Brazilian airlines the innovation in business models occur linearly as examples
highlighted by the companies, that the perception of them, internal changes in business
models are considered major organizational innovations, however, there is no evidence results
in large external innovations to the market provided by the business models adopted in a
comparative panorama of such airlines.
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PEREIRA, B. A. Caracterização da inovação em modelos de negócios: aplicações no transporte aéreo. 2015. 70 f. Dissertação (Mestrado em Administração) - Universidade Federal de Goiás, Goiânia, 2015.