Ambivalência e voto no Brasil.

Abstract

Ambivalence can be understood as the presence of conflicting or inconsistent evaluations about the beliefs that an individual holds about an object or person. It can also be seen as a problem of reconciling multiple values, beliefs and principles simultaneously present in political culture. This work makes a synthesis of the concept from the contemporary literature on the subject. From this, the main scientific and social findings of this phenomenon are also pointed out, with emphasis on public policies, citizen decision-making and effects for contemporary democracy related to the media environment. The objectives of this work are to identify who are ambivalent citizens in relation to presidential candidates and if, in fact, ambivalence interferes in electoral decision-making. As independent variables for the occurrence of ambivalence, he investigated the performance of media consumption and political identity, as well as sociodemographic variables. As a theoretical objective, it is intended to promote a bridge between Social Psychology and Political Science. The methodology is quantitative, and the construct was measured using Griffin's formula. Data were taken from the Brazilian Electoral Study. From the use of linear regression, the following profile of the ambivalent in the country was reached: younger, less educated, beneficiaries of government programs, therefore, poorer, and consume more news about politics by traditional vehicles than by new media . On the effect of ambivalence on voting; it reduced the chances of voting for Bolsonaro and reduced the effect of variables linked to political identity on the vote.