Empresas Responsáveis e Comunidades Cidadãs: Responsabilidade Social sob o Crivo da Comunicação Pública
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Data
2009-04-23
Autores
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Editor
Universidade Federal de Goiás
Resumo
The communication between companies and communities can be a tool to the
strengthening of citizenship and a way to prove the social responsibility of an economical
organization. The possibilities and limits of this process are the theme of this study and the
research refers to the relationship between Petrobras and the population of Jardim Nova
Goiânia, a neighborhood in Senador Canedo, GO which stands between two pipelines.
During the research, local residents and leaders of the community were elected to work as
interlocutors and were interviewed about their memories and points of view concerning
how the neighborhood was populated, the infrastructure and their perception about the
interaction between the company and the local residents. The investigation showed
evidence that there were processes of institution of active citizenship, such as social
practices that were not meant to make the residents dependent on them and the respect to
the right of these residents to information. Those social practices were present in the
mobilization and organization of the local residents and Petrobras contributed to this
process. On the other hand, the research indicated the lack of evidence of the company s
contribution to the sustainable development of the community which is still fragile in
relation to the ability of acting as an association what would make the community capable
of demanding moral responsibility from public systemic structures.
Descrição
Palavras-chave
Cidadania , Comunicação Pública , Responsabilidade Social
Empresarial , Democracia deliberativa , Citizenship , Public Communication , Corporate Social Responsibility , Deliberative Democracy , 1.Empresas - responsabilidade social; 2.Comunicação pública; 3.Democracia deliberativa; 4.Mídia e Cidadania , 1.Empresas - Responsabilidade Social; 2.Comunicação pública; 3.Democracia deliberativa; 4.Mídia e Cidadania
Citação
BRITO, Walderes Lima de. Responsible Citizens Companies and Communities: Social Responsibility in the Sieve of Public Communication. 2009. 161 f. Dissertação (Mestrado em Ciências Sociais Aplicadas) - Universidade Federal de Goiás, Goiânia, 2009.