A mulher na produção de podcasts educacionais: pesquisa-ação com a rádio UEG Educativa

Abstract

This research aims to analyze women as producers of educational podcasts. The methodology adopted is of a qualitative-quantitative nature, structured through the triangulation of methods. The first method consists of a bibliographic analysis (Lakatos; Marconi, 2002) on the podcast format, the media that influenced it—such as radio—the role of university radio stations as tools of public communication, and, finally, the role of women as science communicators in Brazil. In the second stage, which has a more quantitative character, an audio-structural analysis (AAP) (Pinheiro; Mustafá; Silva, 2021) was conducted on four podcasts produced and distributed by Rádio UEG Educativa. These podcasts share a common element: all were produced by women with an educational purpose. A general analysis of the programs was carried out, as well as an examination of the five most listened-to episodes of each podcast, based on data obtained from the Spotify Creators platform. Finally, the third method used was action research (Engel, 2000), which applied the knowledge produced in the previous stages to the development of a product: the podcast De Coras a Carolinas (Rádio UEG Educativa). Its production was followed from conception to distribution, and an audio-structural analysis of the ten published episodes was also conducted. This made it possible to identify recurring factors in the other analyzed podcasts, such as the presence of predominantly female teams, convergent themes, and similar formats. Thus, it was possible to analyze women as podcast producers both through a bibliographic survey and through an empirical scope composed of five podcasts produced within an educational context.