Práticas de leitura nas mídias sociais: evidências de leitura dos graduandos do IF Goiano – Campus Urutaí

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Universidade Federal de Goiás


The practices of reading in social media were studiedevidenced by the graduating students of the undergraduate courses of the Federal Institute of Education, Science and Technology Goiano (IF Goiano) of Campus Urutaí in social media Facebook. The theoretical basis based on the history of reading in society, accompanied by the development of the media until today, with social media. Based on McLuhan's thinking that "the medium is the message", Facebook is configured with one of the main communication and interaction platforms, enabling a new way of reading, in which the reader also produces content to others readers. What evidence do these readings make in academic everyday life? Do the reading practices developed by these students on Facebook provide the search for other readings? To answer these questions, the study based on a qualitative approach, seeking answers to the research problem. The study also based on an exploratory research, trying to understand what the practices of reading these students on Facebook are. As a way of collecting data, the study divided into three phases. The first phase consisted of sending e-mail questionnaires to the research universe, trying to understand the importance of social media in the day to day of each student. In this questionnaire, the respondents indicated their interest in participating in the second phase of the research, which consisted of the on-site visit of the researcher to the Urutaí Campus, carrying out a structured interview, in which the habits and reading practices of these students on Facebook verified. With this data, we started with the third phase of the study that examined the profiles of the students studied, through reading trajectories, thus seeking the students' reading evidence in social media. The research aims to serve as an instrument in the teaching-learning process of the educational institution, combining social media with the academic context. It concluded that social media influences students' readings, but there is still a timid movement within the Urutaí Campus. Teachers and other employees of the institution must participate effectively in these environments, combining social media with the academic context, thus providing new teaching-learning perspectives.



DINIZ, J. P. A. Práticas de leitura nas mídias sociais: evidências de leitura dos graduandos do IF Goiano – Campus Urutaí. 2017. 193 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2017.