Contadores do amanhã: o perfil do profissional contábil exigido pelas Startups no Brasil

Abstract

This study mapped the profile of accounting professionals demanded by startups using content analysis based on Levine's classification (1983) and interpreted through Signaling Theory. The results highlightthe demand for technological competencies, such as Data Science (mentioned in 80% of the job postings), strategic skills, English proficiency (64% of the postings), and prior experience in multinational corporations or Big Fours. These requirements reflect startups' efforts to reduce informational asymmetries and attract professionals prepared for global and innovative contexts. This research contributes by detailing these demands and suggesting curriculum adjustments to better align the training of professionals with market needs.