Um breve estudo sobre o consumo de informação de moda no fim dos anos de 1980 e meados dos anos de 1990 a partir das publicações da Revista Máxima

Abstract

For decades, magazines were responsible for the dissemination of fashion information in Brazil, especially for the female audience. This final course work’s objective was to understand how the brief existence of the magazine MÁXIMA, in its first version, contributed to the consumption of fashion information by the average Brazilian population in the late 1980s and mid-1990s. Through an adaptation of the content analysis method, a collection of pages torn from the magazine was analyzed in order to understand what kind of content, fashion tips and form of communication the magazine directed to its readers.