Identidade visual para uma nova linha de produtos a partir do estudo da marca Ypióca

Abstract

This project aims to develop a Visual Identity System (VIS) for a new product line based on a case study of the Ypióca cachaça brand, with the aim of enhancing its value beyond its tradition and history and expanding its products to other audiences. In this work, the method introduced by Alina Wheeler (2008) was used as the main approach, focused on creating a brand identity. Furthermore, to better meet the needs of the research in its developments, the theories of David A. Aaker (1996) were used as a complement to Wheeler's work. As a result, a set of VIS elements is proposed, as well as applications on various surfaces and recorded in the form of a Visual Identity Manual.