Campanha obra-prima: relato de experiência
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Data
2011
Autores
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Editor
Federação Brasileira de Associações de Bibliotecários, Cientistas da Informação e Instituições
Resumo
Presenting the campaign Obra-Prima, aimed at behavioral change by raising awareness
on some recurring attitudes in the libraries of the Federal University of Goiás (UFG), such
as noise in the study areas of libraries, disregard the time limits for return / renewal , poor
preservation of books; replacement incorrectly books on the shelves, and disorganization
of spaces for study and work. To symbolize the attitudes targeted in the campaign were
selected five great works of art in the world. Each work is linked to one of the attitudes that
want to reach. The material consists of five lines that were reproduced in three formats of
printed material - posters, shelves and flaps to marked pages. Under the guidance of
Sibi/UFG, the team of the Center for Institutional Advertising Ascom/UFG graphic
interventions performed in each of the selected works, comparing them with the attitudes
they want to reach with the campaign. The idea is that each person, individually, note the
change to the work and, therefore, make a reflection on the attitude that each slogan
refers.
Descrição
Palavras-chave
Campanha de sensibilização – biblioteca universitária, Campanha obra-prima – biblioteca universitária, Campanha do silêncio – biblioteca universitária, Campanha de preservação – biblioteca universitária, Awareness campaign - university library, Campaign obra-prima - university library, Campaign silence - university library, Preservation campaign - university library