Marcas que contam histórias: o storytelling aplicado na criação de marcas
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Data
2022-03-31
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Universidade Federal de Goiás
Resumo
From the socio-cultural influences perceived in the contemporary society, companies had to change their business models, seeking for a more understanding of the needs and interests of their customers. In this scenario, companies have diversified their brand management strategies, aiming to convey their values in
order to emotionally connect with their audience. One of these strategies was the brand storytelling, which helps companies to create narratives for their brand and establish an more affective bond with their consumers.This work aims to develop a narrative for the brand of the faculty of visual arts at UFG.
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Design, Storytelling, Branding, Identidade visual, Design, Storytelling, Branding, Visual identity
Citação
LOUZADA, Thiago Carvalho. Marcas que contam histórias: o storytelling aplicado na criação de marcas. 2022. 63 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Artes Visuais, Universidade Federal de Goiás, Goiânia, 2022.